Director of Product Marketing

About this role

The Adobe for Education Institutions team empowers schools to   ensure   all   faculty and   students can be lifelong creators. We focus on driving proliferation and active use of Adobe tools within the   Higher Education and   K12 classroom and throughout the institution. From creativity tools such as Adobe Creative Cloud, to industry-standard tools that prepare students for the creative economy like Adobe Photoshop and InDesign, to administrative-facing productivity tools like Adobe Acrobat   Express , the   team is committed to transforming educational institutions across the   world . Our mission is to inspire creativity   and productivity   for all learners, and we want you to join the team!  

We are looking for an experienced B2B   Enterprise   Product Marketing   leader, with a passion for Education and Creativity, to build the infrastructure, strategy, and   sales processes to deepen and scale Adobe’s presence in the largest   educational institutions   globally . This role will be instrumental in building the   Enterprise GTM   model to drive   acquisition,   active   use   and   retention .    You will focus on driving adoption of   Adobe products with strategic accounts across the US, helping millions of teachers and students bring creativity into their classrooms.  

What   You’ll   Do  

• Own the end-to-end   core   Product Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution  

• Focus on   driving growth with   the Creative & Business Professional audiences span ning   Adobe’s   full   portfolio including Creative Cloud, Photoshop, Illustrator, Premier e ,   Firefly,   Acrobat,   Express , Student Spaces and much more .    

• Lead   m arket   a nalysis   and build cases   to   identify ,   prioritize   and   scale   future growth segments,   audiences,   products   and   geographies  

• Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership.  

• Build and c ontinuously evolve   the foundational   GTM   deliverables   for   the Creative & Business   P rofessional audiences including   messaging, positioning,   difficulties, use cases,   offers,   product launches,   roadmap development,   sales enablement,   personas   and   competitive   i nsights  

• Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences to improve growth across institution types, buyer personas, and global markets.  

• Use data to set and track ambitious growth targets for important measures including Annual Recurring Revenue (ARR) and Monthly Active Users (MAU)    

• Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing,   licensing,   offers   and investment decisions based on customer insights, market trends, and competitive intelligence.  

• Develop an inspir ing   B2B Institution   vision and roadmap   while   partn ering   closely   with Product, Sales, Demand   Gen   and many other teams to   quickly   execute  

• Scale the B2B Enterprise GTM multi-touch model including optimizing KPIs at each stage in the buyer journey to improve   conversion rates,   engagement,   cross-sell, up- sell   and retention    

• Advocate within Adobe on behalf of students, teachers, and administrators  

• Attract   top talent and develop an impactful team of world class product marketers who are experts at their craft   

• Be proactive and p assionate about using AI internally to scale   workflow   productivity and help craft the external   narrative   story for how to   leverage   Adobe AI tools in education to improve the learning experience   

What You Need to Succeed  

• 12+ years in B2B   Enterprise Product Marketing   

• 6+ years of people management experience.

• Deeply understands the B2B Enterprise GTM   funnel and buying journey   

• Expert at core Product Marketing craft including messaging, product strategy, GTM launch and sales enablement   

• Can build   strong   relationships and execute a strategy across large matrixed organizations   

• Has built and managed high performing B2B Product Marketing teams   that have driven measurable   results    

• Has worked with distributed teams to grow a global business and scale new markets / segments  

• Motivat ed   to reach big goals and   operate   in a   rapidly   changing environment  

• Comfortable using complex   data to   inform prioritization and   resourcing  

• Exceptional   drive for results, strategic   thinking   and c ommunication skills  

• Strong work ethic, combining bias toward action with innovative thinking  

• Experience in education industry is a plus but not   required    

• Experience with Adobe Creative & Productivity products is a plus but not   required  

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adob

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