Director of Product

About this role

Oula delivers maternity care built around our patients—offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs, and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most.

Since launching in 2021, we’ve expanded to include Preconception and Miscarriage Care, Pregnancy Care, Postpartum Support, and Gynecology. We currently have 4 clinics in the tri-state area, with three new clinics opening in 2026! Come join our team of clinicians, innovators, operators, and technologists passionate about setting a new standard in maternity care.

About Oula

Oula is rebuilding maternity care from the ground up. We're the first modern maternity clinic to combine the best of midwifery and obstetrics — a collaborative, team-based model that pairs OB-GYNs, certified nurse-midwives, and dedicated care navigators under one roof (and one app). Since opening our Brooklyn clinic in 2021, we've supported over 2,700 deliveries, achieved C-section rates 29% below NYC averages, and earned an NPS above 90 — all while accepting most major insurance plans including Medicaid.

We're now expanding nationally, growing our tech-enabled care platform, and launching new services across the full reproductive lifecycle. That ambition requires product leadership that is equal parts clinical intuition, strategic operator, and relentless patient advocate.

The Role

As Director of Product, you will own the product roadmap for Oula's patient- and clinician-facing technology — including the EHR, Oula Portal, care navigation tools, and any new services we build for patients in their reproductive years. You will work directly with clinicians, care navigators, engineers, and leadership to define what we build, why we build it, and whether it worked.

This role is part product strategist, part systems designer, part cross-functional operator. You will zoom into the weeds — shadowing care navigators, sitting in on clinical huddles, tracing a patient's path through our EHR — and then zoom back out to propose practical, scalable solutions that hold up under the complexity of a regulated care environment. You thrive when the problem is ambiguous and the org chart doesn't have a clean answer. You're the person teams turn to when something is messy and needs an owner.

This is a high-ownership, high-visibility role at a Series B company on the Inc. 5000 fastest-growing list. You'll report to senior leadership and operate as the connective tissue between our clinical model, our operations team, and our engineering team.

What You'll Own

Product Discovery

• Run structured interviews with patients across every stage — preconception, prenatal, postpartum, gynecology

• Maintain ongoing feedback loops with midwives, OBs, and care navigators

• Synthesize qualitative research, portal engagement data, and NPS into clear statements of unmet need

• Observe clinical workflows firsthand; surface manual workarounds and inefficiencies no one has had time to name

• Treat process problems and product problems as the same problem, and own the line between them

Roadmap Ownership

• Own and defend the product roadmap; decide which boulders engineering commits to each quarter

• Ensure initiatives ladder up to company OKRs on growth, outcomes, and clinical efficiency

• Run quarterly planning; keep a decision-ready backlog

• Communicate tradeoffs clearly to stakeholders with competing priorities

Cross-Functional Problem Solving

• Own the messy problems that don't start as feature requests — breaking workflows, dropped handoffs, operational decisions with downstream care effects

• Build alignment across clinical, ops, and engineering; synthesize conflicting inputs

• Spot cross-functional risks before they become incidents

• Know when the fix is process, tooling, or both

Feature Specs and Product ROI

• Work with Product Ops to write detailed PRDs, acceptance criteria, and rollout strategy

• Hold two realities at once — the consumer experience patients expect and the clinical/business constraints of a regulated setting

• Partner with clinical leads so every feature is evidence-based

• Own the full lifecycle beyond ship: role responsibilities, communication and change management, training, documentation, and downstream performance

• Define launch metrics (portal engagement, conversion, clinical time saved) and own the post-launch analysis

• Consider a spec done when the clinical team is operating confidently and the data confirms impact

Competitive & Market Analysis

• Track the women's health and maternity tech landscape

• Bring structured competitive intelligence into roadmap discussions

• Identify white space Oula can occupy first

• Keep the care experience a reason patients choose Oula over a traditional OB practice

What We're Looking For

Must-haves

• 6+ years of product management experience, with at least 2 years in a senior or lead role

• Demonstrated experience shipping patient-facing or clinician-facing products in a healthcare or health-adjacent setting

• Genuine fluency with clinical workflows — you can map a care journey, read an EHR configuration, and immediately spot where the tech and the process are out of sync

• Experience navigating HIPAA requirements, EHR integrations, and the operational realities of a regulated care environment

• A track record of building alignment across departments that don't share a natural common language — ops, clinical, and engineering each have different languages, and you speak all three

• Strong discovery and research skills — you have a methodology for talking to users and turning qualitative insight into prioritized bets

• Experience owning a roadmap end-to-end, including stakeholder alignment, sprint planning, and retrospective analysis

• Clear, precise writing — your s

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