Director of PR and Communications

About this role



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description We are the makers of possible  !     BD is one of the largest global medical technology companies in the world. Advancing the world of health ™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Director, Strategic Public   Relations   is responsible for   executing proactive, high-impact public relations strategies that advance BD’s innovation story as the world’s premier pure-play medical technology company. This role focuses on product,   technology   and innovation communications across BD’s high-growth market opportunities within the Medical Essentials, Interventional and BioPharma Systems segments. The position plays a critical role in shaping   perception   of BD across its key stakeholders.  

Responsibilities    • Lead execution of proactive public relations strategies that elevate BD’s product innovation, technology   leadership   and growth priorities.    

• Drive earned-media storytelling for product launches, regulatory milestones, customer   wins   and strategic partnerships   across priority business segments.    

• Translate complex medical technologies and clinical applications into clear, compelling narratives for business,   healthcare   and trade media.    

• Develop and   maintain   strong relationships with top-tier national, healthcare,   technology   and trade reporters.    

• Prepare senior leaders with messaging, briefing materials and media coaching.    

• Identify   media trends and white-space opportunities that reinforce BD’s leadership in   the medical technology industry    

• Collaborate closely with social,   digital   and content leaders to ensure earned media is amplified through   social,   owned   and paid channels.    

• Partner with segment, business   unit   and marketing teams to align messaging,   timing   and narrative consistency.    

• Provide issues and crisis communications support as needed, in coordination with PR leadership.    

• Manage external agencies and partners to ensure high-quality execution and accountability.    

• Serve as an active member of the PR leadership team   that creates an environment in which communicators can thrive in their current roles and grow in their future careers    

Qualifications:

• Bachelor’s degree in journalism, public relations,   communications   or   a related   field.    

• Extensive experience in public relations or strategic communications, with a strong emphasis on   media relations,   product   PR,   and innovation storytelling.    

• Demonstrated success executing proactive earned-media strategies for complex products or technologies.    

• Experience working in healthcare, medical technology, life   sciences   or other highly regulated industries.    

• Ability to distill technical or clinical concepts into clear, media-relevant messaging.    

• Experience supporting issues and crisis communications with sound judgment and message discipline.    

• Exceptional writing,   editing   and storytelling skills; deep familiarity with AP Style.    

• Strong strategic thinking skills paired with a hands-on, execution-oriented mindset.    

• Collaborative leadership style with experience partnering across functions and with senior executives.    

• Understands   how earned media integrates with owned,   social   and paid channels to drive impact.    

Why Join Us?    

A career at BD means being part of a team that values your opinions and   contributions   and that encourages you to bring your authentic self to work.   It’s   also a place where we help each other be great, we do   what’s   right, we hold each other accountable and learn and improve every day.    

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization’s investment in BD University, you will continually level up your tech skills and   expertise .    

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD,   you’ll   discover a culture in which you can learn,   grow   and thrive. And find satisfaction in doing your part to make the world a better place.    

To learn more about BD visit  https://bd.com/careers    

Becton,   Dickinson   and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other   legally-protected   characteristics.    

At BD, we are committed to supporting our a

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