Director of Growth Marketing

About this role

VTS is looking for a Director of Growth Marketing to be the core driver of our unified GTM motion, working in close partnership with Sales, Customer Success, and Revenue Operations. You've built a growth motion from the ground up before, and you know how to set direction while staying close enough to the work to execute it yourself.

You'll own the integrated campaigns and how we bring them to market, translating that into what goes out through our own marketing channels (owned and paid). You'll work closely with sales and revenue operations to make sure the right message, content, and actions show up throughout the entire GTM funnel, moving target accounts from unaware to aware to actively engaged, and measuring what actually matters.

Reporting to the VP of Marketing, you'll work alongside a strong marketing team and set the strategic direction for growth while remaining hands-on, using AI and other tools to prototype ideas, test messaging, and explore new channels and activations before scaling them.

** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **

What Makes This Job Awesome? You will...

• Own and build the growth motion, including identifying and launching the right channels and tactics for VTS's key business segments and buyer personas.

• Build and launch full-funnel campaigns through the growth channels, and partner with the rest of the GTM team on distribution across every touchpoint, so buyers get one unified message.

• Translate product positioning, market trends, and sales intelligence into campaign concepts that actually move buyers.

• Create the different types of content and messaging that fuel your campaigns, and know how to brief others clearly when you need to bring someone else in.

• Own the campaign calendar: prioritize programs based on business impact, pipeline goals, and what's happening in the market.

• Partner tightly with sales to understand where deals get stuck, what accounts need attention, and how marketing can help move them.

• Define and own how marketing success is measured in a modern buying environment - think account engagement, pipeline influence, buyer journey progression, and revenue impact rather than traditional lead volume metrics. Work closely with Revenue Operations and GTM Engineering to build the instrumentation, attribution models, and reporting frameworks that connect campaign activity to real business outcomes.

• Oversee distribution and amplification across paid and organic channels, including paid media, SEO, email, social, content, and beyond. You don't need to pull every lever yourself, but you need to deeply understand how each works, how they interact, and how to get the most out of the agencies and partners executing against your strategy.

• Leverage AI tools to move fast - rapidly prototype campaign concepts, test messaging and creative, explore new channels and activations, and iterate without always needing to wait on resources. You'll have a creative team to work with, but you should be comfortable using AI to get to a first version, test a hypothesis, or launch something scrappy before scaling it.

• Build and leverage cross-functional relationships, including activating internal thought leaders and execs to help shape narrative, amplify campaigns, and bring the VTS point of view to market authentically.

What Makes You a Great Fit?

• 7-10 years in B2B marketing, with meaningful experience in growth marketing, demand generation, or integrated campaign strategy at a SaaS or technology company

• Have built and run a growth motion from the ground up, not just executed campaigns through channels already in place

• Have incorporated AI into how you research, write, test, and build, and are always looking for ways to move faster and get to better work.

• A strong, versatile writer: you can produce campaign copy, messaging, and content yourself across formats, not just brief someone else to do it.

• Deep understanding of the full funnel: how enterprise or mid-market buyers move from awareness to consideration to purchase, and how marketing accelerates that at every stage

• Experience working closely with sales: you've been in deal reviews, you understand the pipeline, and sales teams trust your work

• Ability to lead and hold agencies accountable across paid and organic channels; you've managed vendor relationships and know when they're performing

• Strong analytical instincts where you’ve defined your own success metrics, pulled your own data, and made decisions based on what's actually working.

• An integrated campaign thinker: you start with the audience and the insight, not the channel

• Background that includes both startup and larger company experience — you know how to move fast, own a lot, and operate without a lot of infrastructure, but you also have exposure to what good looks like at scale

What VTS Values & How We Show It

• Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!

• Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!

• Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!

• Move as One - We work in an open floor plan to promote cross-functional collaboration.

• Take Ownership - Be an owner of the company you’re building with our equity packages.

• Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!

ABOUT VTS

VTS is the only AI-driven technolo

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