Director of Communications & PR

About this role

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Join Axon and Be a Force for Good

We're building the future of public safety through an ecosystem of connected devices, software, AI, robotics, drones, and real-time operations technologies that help save lives around the world. The technologies we build often sit at the center of society's most important conversations—public safety, trust, privacy, transparency, and the responsible use of emerging technology.

We're looking for an exceptional media relations leader to own and elevate Axon's global earned media strategy. This person will shape how media, journalists, customers, and the public understand Axon's mission and impact.

This is not a traditional press relations role. We need someone who thrives in complexity, understands how to build trust in highly visible environments, and can proactively shape conversations around technology that is redefining public safety.

Your Impact

As Director of Communications & PR, you will lead Axon’s earned media strategy and execution, helping build awareness, credibility, and trust in one of the world’s most innovative technology companies. You will own end-to-end media relations, cultivating relationships with key journalists, driving proactive storytelling, managing media inquiries, and securing impactful coverage that advances understanding of Axon’s products, customers, and mission.

Working closely with leaders across Marketing, Product, Customer Success, Government Affairs, Legal, and Investor Relations, you will identify and elevate the stories that matter most to Axon’s stakeholders. You will translate complex technologies, product innovations, and company initiatives into compelling narratives that resonate with media, customers, investors, policymakers, and the broader public. From major company announcements and product launches to customer success stories, executive visibility opportunities, and thought leadership initiatives, you will develop and execute communications strategies that strengthen Axon’s reputation and advance our mission to Protect Life.

As a steward of the Axon brand, you will ensure consistency and clarity across external communications, helping shape how our company, products, and mission are understood in the market. You will build trusted relationships with key stakeholders, identify emerging opportunities and risks, and help position Axon as a leader in public safety technology and innovation.

This role reports to the VP, Head of PR & External Communications.

What You’ll Do

• Own and execute Axon's global media relations strategy and day-to-day earned media program.

• Build and maintain relationships with journalists, editors, producers, analysts, and industry influencers.

• Drive media outreach and press strategy to elevate Axon's narrative, thought leadership, product innovations, and business momentum across top-tier business, technology, and industry outlets.

• Lead communications efforts around product launches, company announcements, customer success stories, events, partnerships, acquisitions, and executive thought leadership opportunities.

• Manage inbound media inquiries and coordinate timely, accurate responses with internal stakeholders.

• Develop press releases, media materials, talking points, Q&As, briefing documents, and messaging frameworks.

• Partner with executives and subject matter experts to prepare for media interviews, speaking engagements, and press opportunities.

• Monitor the media landscape, industry trends, competitor activity, and emerging news opportunities to inform strategy and identify opportunities to elevate Axon's reputation and influence.

• Support issues management and crisis communications efforts as needed.

• Manage external PR agency partners and ensure strong execution against business objectives.

• Monitor trends, track metrics, and report on PR performance, share of voice, and message pull-through to continuously improve impact and ROI across campaigns.

What You Bring

• 10 years of experience in media relations, public relations, journalism, corporate communications, or a related field, with a strong portfolio of earned media in national business, tech, or industry press.

• Proven success securing impactful earned media coverage across business, technology, national, and trade publications.

• Strong media relationships and experience working directly with reporters and editors.

• Excellent writer and editor across formats including press releases, pitches, messaging frameworks, executive communications.

• Strategic thinker with sharp media instincts, a bias for action.

• Experience working in a fast-paced technology company, agency environment, or public-facing organization.

• Bonus: Experience in public safety, B2B SaaS, GovTech, or regulated industries

Success in this Role Looks Like

• Oversees a consistent and positive drumbeat of positive earned media while providing strategic reactive communications council

• Builds new relationships with government affairs team to help earn more community focused media to support our customer relationships

Benefits that Benefit You

• Competitive salary and 401k with employer match

• Discretionary paid time off

• Paid parental leave for all

• Medical, Dental, Vision plans

• Fitness Programs

• Emotional & Mental Wellness support

• Learning & Development programs

• And yes, we have snacks in our offices

Benefits listed herein may vary depend

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