Director, North America Wealth & Individual Investor Marketing

About this role

Salary Range: $160,000 USD - $175,000 USD Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.

Job Description: We are seeking a highly strategic, data-driven, and growth-oriented marketing leader to serve as   Director, North America Wealth & Individual Investor Marketing .   This leader   will play a pivotal role in shaping and executing marketing strategies that drive engagement across the   U.S.   intermediary and retail channels   –   including   RIAs, broker-dealers   and bank advisors.  

The Director   will lead the development and execution of marketing programs designed to drive   awareness, engagement ,   influence business priorities,   lead generation, and business growth across the wealth management and individual investor segments.  

Partnering c losely with the sales , strategic accounts   and   product marketing teams   to deliver initiatives that bring our firm’s   highest-   investment solutions to   U.S.   advisors and investors.   This leader has the skillset to   launch and sustain product s , including   separately managed accounts ,   direct indexing ,   ETFs ,   model strategies , private markets   and   mutual   fund offerings . From early planning through long-term engagement,   this role will   guide products through the full lifecycle and develop campaigns   that resonate with both advisors and end investors.  

This is an opportunity for a strategic and hands-on marketing leader who thrives in a collaborative, fast-paced environment. The ideal candidate   will bring a proven track record of building and optimizing sophisticated marketing programs that influence advisor and investor behaviors while delivering measurable business outcomes.  

Key Responsibilities  

Develop and Execute Growth Marketing Strategy  

• Lead the   U.S.   Advisor & Intermediary Solutions   (AIS)   marketing strategy   in alignment with   retail sales objectives, growth priorities and   strategic accounts   initiatives.  

• Develop integrated ,   multi-channel marketing programs   for wealth management and individual investor audiences ,   including digital, email, webinars, advertising and social media ,   to elevate Russell Investments’ brand and   deepen   engagement   with advisors ,   intermediary partners   and investors .  

• Support the positioning and commercialization of new and existing investment solutions, from launch planning through ongoing campaigns and long-term engagement.   

Business Partnership & Commercial Enablement  

• Serve   as a strategic marketing partner to   D istribution leadership ,   S trategic   A ccounts ,   S ales   and Product Marketing   to   shape go-to-market priorities ,   advisor engagement   plans   and intermediary par tner initiatives.   

• Support a sales-driven culture by developing marketing strategies   and   messaging   that help advisors   engage more effectivel y with Russell Investments’ solutions and support business growth.  

• Partner closely with wholesaling teams to execute timely, effective initiatives that support advisor engagement, adoption and sales outcomes.  

Campaign Leadership & Operational Excellence  

• Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives across   the   U.S.   advisor market.  

• Manage campaign timelines, budgets, stakeholder communication, and vendor coordination to ensure high-quality, on-brand delivery.  

• Collaborate   across teams to drive operational efficiency and scalable marketing processes while   remaining   closely involved   in day-to-day execution and delivery.  

• Ensure consistent application of brand, messaging, and audience insights across all programs.  

Lead Team Development and Cross-Functional Collaboration  

• Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement.  

• Partner with internal stakeholders   –   including Sales,   Strategic Accounts,   Product Marketing, Legal, Compliance, Digital, and Corporate Communications   –   to ensure quality, consistency, and strategic alignment across initiatives.  

• Partner   closely with our Mumbai-based   Global M arketing   Operations   team, who serve as an extension of our   global   offices, to enhance efficiency, scalability, and execution excellence.  

• Provide strategic direction to dedicated marketing operations resources supporting campaign execution, content creation, and digital experiences.  

• Work closely with the Communications team to identify opportunities to amplify campaigns and thought leadership through earned media channels.  

• Support the development of integrated communications strategies that increase visibility, credibility, and market influence among advisors and investors.  

Performance Measurement & Insights  

• Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness, advisor engagement, and business impact.  

• Leverage data, analytics, and market insights to optimize marketing performance and inform strategic decision-making.  

• Present campaign results and strategic recommendations to senior stakeholders and business leaders.  

Qualifications and Required Experience  

• Bachelor’s degree in Marketing, Finance, Business, or a related field.  

• 10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.  

• Experience in marketing a range of investment products, including ETFs,

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