Director, North America Logistics

About this role

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Oura is redefining what it means to know your body — and the world is taking notice. Over the past three years, we have delivered 100% year-over-year growth, expanding from zero retail partners in 2023 to a rapidly growing network of major accounts across North America, with significant new launches planned this year and beyond. We are now seeking a Director, North America Logistics to be the operational architect of that growth.

This is a senior leadership role with full P&L visibility and end-to-end accountability across all North America fulfillment channels: Retail (brick-and-mortar and key account wholesale), Direct-to-Consumer (D2C/eCommerce), and Commercial (B2B/enterprise). You will own the strategy, execution, and continuous improvement of our logistics network, drive customer on-time delivery (OTD) performance, lead cost optimization initiatives, and spearhead the systems and automation agenda that will scale Oura’s operations for the next phase of growth. You will lead a team of direct reports and serve as the most senior logistics voice in North America, reporting into global supply chain leadership.

You will:

Multi-Channel Operations Leadership

• Own end-to-end logistics execution across all three North America channels — Retail, D2C, and Commercial — ensuring each channel operates with clear SLAs, defined ownership, and measurable performance standards.

• Set the operational strategy for retail key account fulfillment, including routing guide compliance, EDI readiness, packaging/labeling mandates, and flawless onboarding of new retail partners.

• Direct D2C fulfillment operations in partnership with 3PL providers, ensuring order accuracy, carrier performance, and a best-in-class post-purchase customer experience.

• Build and scale Commercial/B2B logistics operations to support Oura’s growing enterprise and health/wellness channel partnerships.

• Lead execution of new distribution nodes and fulfillment expansion across the US, Canada, and LATAM to support Oura’s geographic growth roadmap.

On-Time Delivery & Customer Performance

• Own the OTD (On-Time Delivery) KPI framework across all channels, establishing targets, tracking performance, and holding 3PL partners and carriers accountable to commitments.

• Drive continuous reduction in PO-to-delivery cycle times across retail and wholesale, accelerating fill rates and reducing stock-out risk at key retail partners.

• Establish and enforce service level agreements with all fulfillment partners; implement structured scorecards and QBR cadences to drive accountability and continuous improvement.

• Build real-time shipment visibility capabilities end to end, enabling proactive exception management and faster resolution of delivery failures before they impact customers or retail partners.

Cost Optimization & Financial Ownership

• Own the North America logistics P&L, including freight spend, fulfillment costs, and cost-per-unit across all channels; build and manage against an annual operating budget.

• Develop and execute a multi-year cost-down roadmap, including carrier contract negotiations, freight mode optimization (Prepaid vs. Collect), network consolidation, and 3PL rate benchmarking.

• Build and own a rigorous retail chargeback and deduction management program; create systematic audit, dispute, and recovery processes to defend company margins.

• Run ongoing cost-to-serve analyses by channel, customer, and SKU; translate findings into actionable decisions on distribution strategy, packaging optimization, and fulfillment model design.

• Partner with Finance to build logistics cost models and forecasts that support Oura’s annual planning cycle and long-range strategic plan.

Automation, Systems & Technology

• Lead the evaluation, selection, and implementation of logistics technology platforms (WMS, TMS, OMS, carrier management systems) that enable operational scale and visibility.

• Drive automation of manual workflows across order processing, shipment tracking, exception management, and compliance reporting to reduce cost, error rates, and cycle times.

• Partner with IT and Engineering to build integrations between Oura’s ERP, EDI systems, and 3PL/carrier platforms; define data standards and system requirements that enable real-time operational intelligence.

• Build and own the North America logistics reporting suite: OTD, fill rate, freight cost-per-unit, chargeback recovery, and cycle time dashboards that feed executive-level decision making.

• Identify and implement warehouse automation opportunities (robotics, pick-and-pack optimization, slotting) in partnership with 3PL providers to improve throughput and reduce per-unit fulfillment cost.

3PL & Carrier Network Management

• Serve as the executive relationship owner for all North America 3PL and carrier partners; lead contract negotiations, annual RFPs, and performance governance.

• Design the North America distribution network architecture to support omnichannel growth: evaluate node placement, hub-and-spoke vs. distributed fulfillment models, and regional capacity needs.

• Conduct regular 3PL and carrier scorecarding; escalate and resolve performance gaps swiftly to protect OTD, cost, and compliance commitments.

Cross-Functional Leadership & Strategic Influence

• Serve as the primary l

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