Director, Merchandising

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Director, Merchandising

Marketing | Needham, Massachusetts | Hybrid (3 days onsite)

About Us

SharkNinja is a global marketing and product design company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The Role

SharkNinja is building a new merchandising capability and is seeking a Director, Merchandising to own the design-led merchandising strategy across the Shark and Ninja portfolio. This role sits within the Marketing organization and partners directly with our Design Labs team to shape what’s next—translating creative vision into a commercially compelling product roadmap that drives consumer excitement, brand heat, and category growth.

This is a high-visibility, high-impact role. The Director, Merchandising will work directly with senior leadership—including the CEO—to set the merchandising vision and bring it to life. We are looking for a hands-on doer , not a layer of management: someone who has personally shaped the merchandising roadmap of their own brand, led seasonal collection planning, directed color and trends strategy, and driven culture-worthy product moments that consumers talk about.

The ideal candidate comes from a brand-owner environment —where they designed and built the products and owned the assortment strategy, not a retail or wholesale environment where they curated others’ products. They understand the power of showing something new to the consumer and can channel that instinct into SharkNinja’s product design and go-to-market engine.

What You’ll Do

Merchandising Strategy & Assortment Planning

• Own the end-to-end merchandising roadmap across Shark and Ninja product lines, defining the seasonal and annual cadence of colorways, limited editions, collectibles, and social-worthy product drops.

• Lead assortment planning and product lifecycle management, ensuring the right product mix is in market at the right time to maximize sell-through, margin, and brand relevance.

• Develop and manage price architecture, style attributes, and product segmentation frameworks (e.g., core vs. seasonal vs. limited edition) that balance brand storytelling with commercial rigor.

Color, Trends & Product Creation

• Develop and execute a color strategy by product category, informed by seasonal trend forecasting, consumer insights, materials innovation, and competitive intelligence.

• Partner with Design Labs to direct the creative team on what’s needed—pushing them on colors, finishes, textures, and product expressions that align with the merchandising roadmap and commercial objectives.

• Bring an outside-in perspective on trends in materials, finishes, packaging, and product presentation that elevate SharkNinja’s shelf presence, DTC experience, and cultural relevance.

Cross-Functional Partnership & Go-to-Market

• Collaborate with Product Development, Engineering, Brand Marketing, Sales, and Commercial Planning to integrate the merchandising strategy into the New Product Development pipeline and go-to-market plans.

• Represent the Merchandising function at key product creation meetings, seasonal reviews, and sell-in presentations, ensuring the voice of the consumer and the brand is present at every stage.

• Partner with Planning and Allocation functions to ensure inventory strategies support the merchandising vision—right product, right place, right time.

Leadership & Vision

• Work directly with the CEO, Chief Brand & Experience Officer, and senior leadership to set and present the merchandising vision with conviction and clarity.

• Champion a culture of product obsession and consumer-first thinking—identifying opportunities for culture-oriented, limited-edition, and social-worthy product moments that generate earned media and consumer buzz.

• Build the merchandising function’s processes, tools, seasonal calendar, and cadence from the ground up, establishing SharkNinja as a leader in product merchandising within the consumer electronics and home appliance space.

What You’ll Bring

• 8–12+ years of progressive merchandising experience in a brand-owner environment where you shaped the product assortment, merchandising roadmap, and seasonal collection strategy of your own brand. Apparel, lifestyle, consumer goods, or fashion industries strongly preferred.

• Deep expertise in design-led merchandising: color strategy, trend analysis, seasonal collection planning, product lifec

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