Director, Lead Management & Marketing Operations

About this role

Who We Are:

At Avnet, relationships matter. We are a global, FORTUNE ® 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product’s lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We’re driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.

Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers and teammates realize the transformative possibilities of technology. Experience what’s next at Avnet!

Job Summary: The Director of Marketing Operations and Lead Management is responsible for the strategy, governance, and performance of lead management processes, marketing operations technologies, and reporting capabilities across the Americas region. This leader partners with Sales, Marketing, and global technology teams to optimize lead lifecycle management, improve data quality and funnel performance, advance analytics and reporting capabilities, and identify opportunities to leverage automation and AI to drive operational efficiency and business growth. Success in this role requires strong analytical skills, operational rigor, process improvement expertise, and the ability to translate complex data into actionable business insights.

Principal Responsibilities: • Lead and develop a high-performing marketing operations and lead management team responsible for lead acquisition, qualification, routing, reporting, and sales enablement. • Own the end-to-end lead management strategy and governance framework, ensuring leads from marketing campaigns, supplier programs, events, digital channels, and third-party sources are effectively qualified, assigned, tracked, measured, and converted. • Establish the strategic roadmap for lead management and funnel growth, evaluating emerging technologies and AI-driven capabilities to improve lead quality, qualification, assignment, sales adoption, conversion rates, and overall revenue performance. • Partner with Sales leadership to optimize lead management processes, improve follow-up effectiveness, increase lead acceptance and conversion rates, and remove barriers impacting sales productivity. • Serve as the Americas business owner for marketing operations technologies and reporting platforms, partnering with the Global Salesforce Center of Excellence to define requirements, influence platform strategy, and drive scalable process and technology improvements. • Lead the development and governance of marketing performance reporting and business intelligence frameworks, ensuring accurate visibility into campaign effectiveness, lead quality, pipeline contribution, opportunity creation, and revenue impact. • Drive self-service analytics and reporting capabilities through Power BI, Salesforce, and related platforms while ensuring data integrity, consistency, and governance across systems and dashboards. • Collaborate with supplier marketers, sales leadership, technical subject matter experts, and campaign managers to ensure accurate campaign tracking, attribution, and performance measurement. • Provide strategic recommendations to senior leadership regarding funnel performance, lead quality trends, conversion opportunities, marketing effectiveness, and operational improvements. • Other duties as assigned.

Job Level Specifications: • Influences cross-functional decisions involving Sales, Marketing, Business Units, IT, and global technology teams to drive alignment, scalability, and operational excellence. • Balances short-term business needs with long-term process, data, and technology strategies, making recommendations that support organizational growth and transformation. • Exercises significant judgment in evaluating business requirements, prioritizing investments, and recommending process and technology improvements that impact revenue-generating activities. • Serves as a trusted advisor to senior leadership by translating complex operational and performance data into actionable business recommendations. • Influences executive decision-making through data-driven insights and recommendations related to marketing effectiveness, lead quality, pipeline generation, conversion performance, and operational efficiency. • Provides leadership and direction through managers and senior managers. Accountable for the performance and results of a major function that has cross-organizational impact and is comprised of multiple departments and/or teams. • Establishes policies appropriate for the function. Interprets and recommends modifications to enterprise-wide policies and practices. Adapts and executes functional business plans and contributes to the development of functional strategies. Responsible for efficient utilization of significant resources within the function. • Objectives are defined in collaboration with senior management and results assessed with a long-term perspective. Decisions are guided by functional strategy and priorities. • Collaborates with senior management and others concerning matters of significance to the company. Routinely conducts briefings for senior management and/or key external contacts. Influences senior management or customers/clients. • Decisions likely have serious impact on the overall success or failure of a function. Erroneous decisions or recommendations result in critical delays or modifications to company objectives and cause long-term harm to business operations.

Work Experience: • Typically 10+ years including 5+ years of management experience

Education and Certification(s): • Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Preferred Experience: • Experience working with CR

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