Director, Higher Education Initiatives

About this role

Director, Highe r Education Initiatives  

College Board -   HMA  

Location:   T his is a remote role. Candidates who live near CB offices have the   option   of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees   are required to   occasionally travel to meet in person for business purposes.  

Role Type :   This is a full-time position  

About the Team    

The Strategic Higher Education team advances College Board's mission by strengthening relationships with colleges and universities, building College Board's strategic influence, and sustaining and growing Higher Education acceptance, adoption, and use of College Board programs and services. We partner with Enrollment and Financial Aid leaders on initiatives that expand opportunity, affordability, and student success, as we cultivate and build the conditions for long-term College Board impact .      

About the Opportunity     

As Director, Higher Education Initiatives, you manage ongoing creation of HE-facing content as well as key projects and initiatives that are highly content-driven and external facing. You partner closely with unit leadership and field teams to ensure that information, resources, and data for Higher Ed Enrollment and Financial Aid members are relevant, clear, actionable, and help achieve acceptance and support outcomes across CB programs. You are passionate about developing and delivering high-quality resources (external and internal) that are compelling and valuable, and you are an outstanding communicator and writer with a keen sense of how information, content, and data can be presented visually. You are also highly measurement focused,   seeking   and using data to evaluate and improve the effectiveness of the team’s messages, resources and reports, websites, and campaigns. Through proactive and creative collaboration with multiple program teams and Communications and Marketing staff, you will help develop materials and resources that sustain and expand Higher Ed and Financial Aid audiences' use of College Board's programs, assessments, and tools .      

In this role, you will:   

External-Facing Content, Messaging & Resource Development (50%)  

• Partner with unit leadership to create, author, and integrate resources shared directly with Higher Ed members, including presentation materials, action and best practice guides, reports, and briefs.  

• Partner closely with Communications and Marketing to ensure that organizational and program messaging and talking points are clearly and effectively woven into all HE-facing outreach and resources.  

• Manage, in partnership with HE team members, key resources including College Board's monthly Enrollment Brief newsletter (reaching 25,000 enrollment leaders), the HE  email  strategic plan and calendar, and HE-facing web content.  

• Develop and integrate AP value messaging and case studies into cross-channel campaigns supporting institutional acceptance and use.  

• Support execution of coordinated messaging and outreach that drives  MyinTuition  adoption and the broader affordability agenda.  

Project & Initiative Management (30%)  

• Manage Higher Ed unit-wide projects as assigned, including STARS/Rural Access initiatives and AP fly-in planning, execution, and follow-up tracking.  

• Working in partnership with HE leadership, ensure key HE-facing and unit projects are well defined, planned, tracked, communicated, and delivered.  

Internal Content, Process & Cross-Functional Coordination (20%)  

• Master internal processes for materials development and review across the unit, building relationships with communications, growth marketing, business/program, legal, finance, and research partners.  

• Support quarterly and annual reporting cycles with outcome- and impact-focused framing across the SHE and FA portfolio.  

• Identify  and implement improvements to streamline and strengthen outreach across the Higher Ed portfolio.  

 About You    

• 7–10 years of increasing experience managing content and communication- focused   projects in the Higher Ed   space, including contributing to content creation in a highly matrixed, collaborative work environment.  

• Excellent,  demonstrated  written communication skills, including authoring, editing, and proofreading a range of document types and creating effective visualizations.  

• Experience developing or supporting messaging and outreach across more than one program or  portfolio, and  adapting brand voice for distinct professional audiences.  

• Deep understanding of best practices in delivering content for professional audiences, with proven experience  leveraging  market insights and data to improve value and impact.  

• Mastery   wit h a range of   authoring   tools, including PowerPoint , and the ability to   identify   and master new tools that increase impact and efficiency.  

• Experience with CRM   platforms ( e.g.   Salesforce)  

• Demonstrated project or client ownership of comms/engagement work,   from ideation to delivery,   including   expertise   with project management methods and tools (e.g., Smartsheet, MS Excel and Project).  

• Strong initiative, accountability, and organizational skills, with a highly collaborative mindset and  demonstrated  ability to work productively across cross-functional teams.  

• Experience creating content for admission/enrollment and financial aid audiences that  moves  them to action.  

• Experience managing or adapting organizational brand voice across multiple product lines  

• Bachelor's degree required

• The ability to travel 8–12 times a year to College Board offices and/or vendors.  

All roles at College Board require:  

• A passion for expanding educational and career opportunities and mission-driven work  

• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tool

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