Director, Global Leads and Prospects

About this role

We’re hiring a Director of Global Leads & Prospects to own and drive our global strategy for converting prospective customers into first-time buyers. In this role you will lead a unified global organization and drive results across 18 markets, with accountability for lead-to-first-order conversion performance at scale. You will lead a team of marketing professionals operating in a global distributed footprint. To succeed, you will bring deep expertise in prospect lifecycle and conversion marketing, familiarity with email, mobile, and emerging channels including WhatsApp, in-app, and push, a strong quantitative foundation, and a proven ability to mobilize cross-functional teams to deliver high business impact globally.

You will …

• Own the global Leads & Prospects strategy across 18 markets multiple brands, with full accountability for lead-to-first-order conversion volume and quality

• Develop and execute a comprehensive prospect lifecycle strategy—including first-touch to conversion journey mapping, acquisition and nurture roadmap design, and data-driven segmentation and personalization frameworks—grounded in a deep understanding of prospective customer behavior across markets

• Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App—maintaining ongoing testing, segmentation, triggered campaigns, and personalization to drive engagement, opt-in growth, and conversion efficiency across global markets

• Build and standardize global Leads & Prospects frameworks: drive cross-market knowledge sharing, align playbooks across all markets, and ensure consistent methodology and best practices worldwide

• Challenge the status quo to build new processes and test innovative ideas—including AI and ML-driven tools for send-decisioning, next-best-action models, generative AI for creative execution, and dynamic content—to achieve best-in-class results and continuously improve KPI performance

• Improve the quantity and quality of lead-to-customer conversions globally, balancing conversion volume with pipeline quality and CAC efficiency

• Define the global experimentation roadmap across channels and markets—including A/B and multivariate testing programs—to generate actionable insights on engagement and conversion performance

• Serve as the primary Leads & Prospects strategy owner in leadership WBRs, presenting directly to CMOs and VPs and driving commercial accountability across markets

• Collaborate with cross-functional teams including Paid Marketing, CommsTech, Product, Analytics, Creative, Brand, and CRM Ops to align prospect initiatives with overall business goals and unlock new capabilities

• Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects function—pushing for the tooling and platform improvements that reduce manual dependency and unlock strategic focus

• Translate qualitative and quantitative prospect data into insights to manage KPIs and identify opportunities for growth and performance improvement across all markets

• Hire, train, and mentor a world-class, high-performing global team and flexibly leverage top-notch external partners

• Stay updated on industry trends and best practices in prospect lifecycle marketing, CRM, mobile channels, and generative AI in marketing contexts

You are…

• Excellent leadership skills to develop outstanding marketing talent across a global, multi-site team—challenging them to excel and eliciting sustained high performance

• Great team player; you thrive in a large international and diverse team

• A strong ability to influence key stakeholders including CMOs and VPs, as well as work cross-functionally and autonomously. Skillful at working with other functions including CommsTech, Analytics, Creative, Product, and Brand to ideate and prioritize initiatives

• The ability to break complex, unstructured problems down into components of impact, prioritize accordingly, and derive quantifiable action items to maximize impact

• Deep expertise in prospect lifecycle and CRM marketing, with a strong quantitative foundation and hands-on experience managing multi-channel direct marketing programs across global markets

• Proven mobile channel expertise, with hands-on experience across SMS, WhatsApp, Push Notifications, and In-App messaging—and a strong command of opt-in growth strategies and compliance across international markets

• Strong understanding of prospective customer behavior and segmentation, with a sharp focus on driving conversion rate and pipeline quality alongside volume

• Familiarity with generative AI in marketing contexts and experience partnering with Creative and Brand teams to develop high-quality, scalable CRM communications

• Excellent written and verbal communication skills to clearly articulate and share your work with senior stakeholders

• Comfortable in a fast-paced and analytical environment; able to make high-stakes decisions with incomplete data

• An entrepreneurial mindset with a high level of energy and an unrelenting drive to succeed—you identify systemic blockers and fix them

• Bias for action — a ‘getting things done’ mentality that generates immediate impact

You have…

• Bachelor’s degree required; Master’s degree preferred in a quantitative or marketing field

• The ideal candidate brings 10+ years of experience in CRM, lifecycle, or digital marketing, with a strong track record in scaling prospect/lead nurture programs, preferably in Direct-to-Consumer or subscription-based companies

• Demonstrated mobile channel expertise, including hands-on experience with SMS, Push Notifications, WhatsApp, or in-app messaging campaigns at scale

• Leadership experience within global growth marketing organizations, with strong expertise in prospect lifecycle marketing and channel strategy

• Experience managing multi-market or global scope, with the ability to build frameworks that scale across markets and geographies

• Proficiency with CRM platforms (e.g

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