Director, Field Marketing - Americas

About this role

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

New Relic is seeking a Director for the Americas Marketing team. This role reports to the VP Global Field Marketing. As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic’s presence in the dynamic and rapidly evolving Americas observability software market.

We are seeking an individual with a proven track record in driving pipeline and demand generation across both owned field events and third party conferences, executive engagement programs, partner marketing, customer marketing and account-based marketing.

You’ll have a passion for technology, and a commitment to exceeding goals, surpassing industry standards and running a best-in-class regional marketing organisation. You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.

What you'll do

• Be the centre of excellence for a team of geographically dispersed field marketing managers to ensure the team receives the professional development, skill based training, and enablement of the GTM plan to be a best-in-class organization.

• Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends for adapting and optimizing the americas marketing plan.

• Sales, operations, adjacent sales development (SDR) product marketing, digital marketing and brand teams will be your key allies. You will partner closely with regional sales leadership to curate the region's plans on a quarterly basis and work with your marketing counterparts in EMEA and APJ on global initiatives.

• Set clear objectives and KPIs to meet goals, regularly present in regional meetings and oversee end-to-end program management.

• You and your team will utilize the US-based marketing team and local partners to create demand and generate pipeline across various channels. Optimize the field channel mix to respond to changes in the market. Evaluate program success for future planning and effective budget management.

• Act as the main point of marketing contact and enablement for the America’s sales team, ensuring effective communication of marketing plans, goals, metrics, and results. Ensure strategic alignment with the local sales leaders to achieve lead and pipeline targets per segment and geo.

• Proactively collaborate with various marketing teams to plan and execute on a variety of marketing tactics including: industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation and ABM programs, and customer-focused content.

This role requires

• A leader who consistently applies a growth mindset to execute a multi-touch, multi-channel go-to-market strategy, surpassing both goals and industry standards.

• In depth experience working across multiple sales teams in the Americas.

• Thrive on data and engage with systems to collect, analyze and share data relative to your programs for pipeline planning.

• Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS.

• Demonstrated second-line leadership experience and experience successfully navigating dotted-line relationships.

• Proven experience partnering directly with executive sales leadership.

• Experience with CRM (Salesforce) and Marketo (Marketing Automation) platforms is a must.

• Experience of creating and running account based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments is essential.

• Ability to travel across the region.

Please note that visa sponsorship is not available for this position.

#LI- ZH1 #LI-Remote The pay range below represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant’s skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

Estimated Base Pay Range $193,000 — $241,000 USD

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com .

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, includin

Similar jobs

• Director, Field Marketing — Recordedfuture · Boston, MA
• Marketing Director, Americas — Echodynecorp · Remote - US
• Director, Field & Event Marketing — Digitalocean98 · Remote
• Senior Manager, Field Marketing — Sumologic · United States
• Director, Regional Marketing - Mid Market — Huntress · Remote
• Director, Marketing — Circ · Remote
• Director - Marketing — Inmobi · New York, NY
• Director, North America Field Alliances — Purestorage · Chicago, Illinois; New York, New York; Santa Clara, California