Director, E-Commerce Label & Artist Services

About this role

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.   A little bit about our team:  Homemade / WMX is Warner Music Group’s merchandise and e-commerce services division, focused on helping artists connect with fans through merchandise, physical music, touring, vip ticketing, retail, licensing and direct-to-consumer experiences.

We work at the intersection of creativity and commerce, partnering with artists, managers, and label teams to build thoughtful, high-quality products and experiences that fans care about, and marketing them to drive revenue and add value to our clients business. From artist stores and limited-edition vinyl to tour merchandise and global retail programs, we treat merch and physical products as meaningful extensions of an artist’s creative vision.

Homemade / WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach. We value collaboration, ownership, and curiosity, and we’re building a forward-thinking team that’s excited to evolve how artists reach and engage their audiences.

Your role: The Director, E-Commerce Artist & Label Services, Homemade / WMX will be responsible for planning and executing direct-to-consumer marketing strategies for a portfolio of artists and campaigns, working closely with label marketing teams, WMX brand managers, and global marketing partners. This role serves as a strategic connector between labels and WMX, ensuring D2C initiatives are thoughtfully integrated into broader campaign plans while driving measurable growth across artist ecommerce and fan engagement.

Here you’ll get to: • Partner closely with label marketing teams to align D2C strategies with album, tour, and broader artist campaigns • Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists • Work with global marketing teams to ensure consistency and scalability across regions • Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions • Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations • Monitor campaign performance and optimize in real time based on data and fan behavior • Surface opportunities to expand D2C initiatives beyond core campaigns

About you:  • You are a collaborative marketing leader who thrives in cross-functional environments • You understand the dynamics of label marketing and artist campaigns • You are comfortable balancing multiple stakeholders and working across teams • You are both strategic and execution-oriented • You value clarity, organization, and follow-through • 3-6 Years in a similar role

We’d love it if you also had: • Experience partnering with label marketing or similarly matrixed organizations • Ability to manage multiple campaigns and timelines simultaneously

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.   Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.   Thanks for your interest in working for WMG. We love it here, and think you will, too.   This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

Salary Range: $90,000 to $120,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many fa

Similar jobs

• VP, E-Commerce Artist & Label Services — Wmg · 777 S. Santa Fe Ave, Los Angeles, United States
• Director, Digital Marketing (Label-Managed Catalog) — Umusic · New York, New York
• Manager, Marketing & Label Services — Wmg · 1633 Broadway, New York, United States
• Director, Digital Marketing & E-Commerce — Oldcastlebuildingenvelope · Dallas, TX
• Director, Marketing and Artist Development — Umusic · Santa Monica, California
• Director, Ecommerce — Fresenius Kabi · Lake Zurich, IL | Illinois
• Director, Artist Relations & Strategy — Wmg · 777 S. Santa Fe Ave, Los Angeles, United States
• Director of Ecommerce — Shinola · Detroit, MI