Director, Consumer Experience

About this role

Job Description Summary:

Director, Consumer Experience

The   Coca ‑ Cola   Company is evolving into a more   digital ‑ first ,   data ‑ driven   enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,   end ‑ to ‑ end   impact on growth, productivity, and efficiency.  

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation, it demands a strategic transformation of core capabilities, a   domain ‑ based ,   product ‑ centric   operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.  

Role Overview  

The Director, Consumer Experience plays a critical leadership role in advancing   Coca ‑ Cola’s   digital transformation by modernizing and scaling how campaigns are delivered,   optimized, and measured across the enterprise. This role is accountable for evolving campaign operations into a data-driven, technology ‑ enabled   capability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments.  

Operating within a   product ‑ centric   digital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestrating   end ‑ to ‑ end   campaign execution processes, ensuring seamless integration across platforms, channels, and markets.  

The Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical,   high ‑ impact   solutions that deliver measurable business outcomes.  

What You will do for us  

• Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes  

• Establish and operationalize scalable frameworks for   end ‑ to ‑ end   campaign management within a   product ‑ centric   operating model  

• Partner with marketing, digital product, and analytics teams to ensure campaigns are   data ‑ driven , measurable, and continuously   optimized  

• Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking  

• Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market  

• Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization  

• Enable   real ‑ time   insights and   decision ‑ making   by   leveraging   advanced analytics and artificial intelligence within campaign operations  

• Align campaign operations with enterprise architecture, data governance, privacy, and security standards  

• Collaborate with regional and local teams to ensure global consistency while allowing for   market ‑ specific   execution needs  

• Lead vendor and partner relationships to deliver   high ‑ quality   campaign execution capabilities aligned with enterprise strategies  

• Drive adoption of new tools, platforms, and ways of working through change management and   capability ‑ building   efforts  

• Continuously   identify   opportunities to enhance campaign effectiveness, efficiency, and innovation through emerging digital and AI technologies  

Requirements and Qualifications  

• Bachelor’s degree in Marketing , Business Administration, Information Systems, or a related field  

• 10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization  

• Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes  

• Strong understanding of marketing technology ecosystems, including campaign management, customer data, and analytics platforms  

• Demonstrated ability to integrate data and analytics into campaign workflows to support performance optimization and   decision ‑ making  

• Experience   leveraging   artificial intelligence and automation technologies to improve campaign execution and targeting  

• Experience   operating   within agile or   product ‑ centric   environments, partnering closely with digital product and technology teams  

• Strong leadership and stakeholder management skills, with the ability to influence across functions and levels in a matrixed organization  

• Proven ability to design and implement scalable operational frameworks that support both global consistency and local flexibility  

• Experience managing external vendors and partners to deliver   high ‑ quality   marketing and campaign solutions  

• Strong analytical,   problem ‑ solving , and communication skills, with the ability to translate complex concepts into actionable insights  

• Commitment to continuous learning and staying current with emerging trends in digital marketing, data, and technology  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently aut

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