Director, Associate Creative Director, Integrated Campaigns Creative

About this role

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the team The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work. The Integrated Campaigns Creative team translates Salesforce’s products, technology, and customer moments into compelling cross-channel creative experiences and stories.

About the role As Director, Integrated Campaigns Creative, you will lead the creative team dedicated to supporting Data 360, serving as a key creative partner to Product Marketing (PMM) and the broader teams responsible for bringing Data 360 to market. You will oversee a multidisciplinary team of copywriters and designers responsible for translating complex product strategies, capabilities, and narratives into compelling cross-channel creative work including,  digital experiences, event activations, demand gen campaigns, content creation, and other integrated marketing initiatives. This role requires a balance of strong creative leadership, hands-on creative execution, and exceptional partnership skills. You will build a close working relationship with Data 360 Product Marketing, helping translate business and product priorities into clear creative strategies while managing the team, priorities, and workload required to deliver against them. You will also serve as a senior creative consultant to internal teams and external agency partners supporting Data 360 initiatives, providing creative direction, brand stewardship, and strategic guidance to ensure work is cohesive, effective, and representative of the Salesforce brand. As our creative organization continues to evolve how we work, you will also help your team leverage emerging AI tools and workflows to accelerate exploration, increase creative capacity, and unlock new possibilities for storytelling and execution. You should be comfortable working directly with generative AI tools and helping creatives incorporate them thoughtfully into their day-to-day practice. This is a highly collaborative leadership role for someone who understands how to run creative teams, build trusted relationships with Product Marketing partners, navigate complex product stories, and turn strategy into distinctive creative work across channels.

What you will do • Lead the creative partnership with Data 360 Product Marketing, serving as a senior creative counterpart and helping translate product, audience, and business priorities into compelling creative strategies and executions.

• Drive digital creative excellence across web, UI/UX, AI workflows, and emerging platforms to deliver innovative, scalable web and interactive experiences

• Lead and manage a multidisciplinary creative team of copywriters and designers, providing creative direction, mentorship, feedback, prioritization, and support while building a high-performing and collaborative team culture.

• Oversee creative development across the Data 360 marketing portfolio, including demand generation campaigns, event activations and experiences, product storytelling, digital and social content, and other integrated marketing initiatives. 

• Partner closely with PMM and cross-functional marketing teams to understand business objectives, product narratives, audiences, and priorities and translate them into clear, actionable creative briefs and opportunities.

• Manage and prioritize the team's creative workload in partnership with Creative Operations and marketing stakeholders, balancing planned initiatives with emerging business needs and ensuring resources are focused on the highest-impact work.

• Provide strong conceptual and strategic creative direction from initial brief through final execution, ensuring work delivers against marketing objectives while maintaining a high bar for craft, storytelling, and brand consistency.

• Provide creative consultation and direction to external agency partners and internal creative teams supporting Data 360 projects, helping establish a cohesive creative vision across work produced by multiple teams and partners.

• Serve as a trusted advisor to Product Marketing and senior creative leadership, bringing a creative point of view to conversations around product positioning, storytelling, audience engagement, and go-to-market strategy.

• Partner with other creative leaders across Global Brand & Creative to ensure Data 360 work connects to broader Salesforce campaigns, events, brand initiatives, and creative platforms.

• Champion the thoughtful adoption of generative AI within the creative process, helping the team identify opportunities to accelerate ideation, prototyping, production, and experimentation.

• Establish effective ways of working across PMM, Creative, Operations, Production Studios, agencies, and other partners to improve creative quality, speed, transparency, and scalability.

• Advocate for the tea

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