Director, Adobe Platforms Operations

About this role

Job Description Summary:

Being at the forefront of innovation is exciting and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization.   We’re   looking for a transformational leader in our technology services hub focused on marketing technologies.     

The Director, Adobe Platforms Operations is a hands-on engineering leader accountable for the   operations, maintenance and development of Coca-Cola’s marketing work-management and generative-AI creative platform ecosystem.   Reporting to the Senior Director,   MarTech   Platform Integrations, this leader owns the day-to-day health and the ongoing build-out of these platforms, supporting marketing operations, content   production   and brand compliance across all regions (North America, LATAM, EMEA, APAC).  

The role covers a connected set of Adobe platforms that power how marketing work gets done and how on-brand content gets produced at scale:   Adobe Workfront   (marketing work and project management),   Workfront Fusion   (integration and automation),   Adobe Firefly Design Intelligence (FDI)   , the brand-intelligence capability co-created with Coca-Cola to codify our visual identity rules and scale brand compliance , and   Adobe Firefly Foundry , our custom, IP-protected generative-AI models trained on Coca-Cola’s brand and content to generate on-brand, production-ready creative. The leader keeps these platforms reliable and well-governed while continuously developing new capabilities,   automations   and integrations across them.  

This leader runs the engineering and operations teams that   configure, automate, integrate, maintain and extend   these platforms, ensuring work, content and brand-intelligence flow cleanly between Workfront, the Firefly/ GenStudio   ecosystem, AEM Assets, and Coca-Cola’s enterprise   MarTech , AdTech, Customer and Commercial systems. The role is accountable for platform availability, delivery quality, brand   governance   and continuous improvement within the strategy and lifecycle direction set by the Senior Director.  

Engineering Managers and senior engineers across the   platform   operations and development teams report to this leader, who is accountable for the team’s delivery and growth.

This role reports to the   Senior Director,   MarTech   Platform   Integrations   and partners closely with peer Directors, Brand/Creative operations, and Adobe on shared platforms and dependencies.  

What   You’ll   Do for Us:    

Engineering Leadership & Team Excellence  

Lead and develop high-performing platform operations and development teams, with clear accountability for platform health, automation   quality   and delivery.  

Build teams that own the platforms end to end, from configuration and automation through testing, deployment,   maintenance   and support.  

Recruit, develop and   retain   strong Workfront, Fusion and Adobe integration talent, creating a culture of technical excellence and accountability.  

Lead through Engineering Managers and senior engineers, coaching for craftsmanship and growth.  

Apply engineering and operations standards, operating rhythms and accountability frameworks aligned to outcomes, consistent with direction set by the Senior Director.  

Platform Operations & Maintenance  

Own the day-to-day operations,   health   and maintenance of the   Workfront, Fusion, Firefly Design Intelligence (FDI )   and Firefly Foundry   platforms: availability, performance, configuration, releases, upgrades, environment   governance   and overall platform health.  

Keep the platforms reliable and well-governed, with strong monitoring, support, change control and incident response, minimizing disruption to marketing and creative operations.  

Manage licensing, access, and platform administration, ensuring consistent,   secure   and well-documented configuration across teams and regions.  

Partner with Tech Operations on reliability and incident   prevention, and   maintain clear runbooks and operating rhythms.  

Generative-AI Creative Platform & Model Operations  

Operate and advance   Firefly Design Intelligence :   maintain   the brand-intelligence rules and design systems that codify Coca-Cola’s visual identity, so generated content stays on-brand and compliant at scale.  

Manage the   Firefly Foundry custom-model lifecycle : coordinate training, tuning, validation,   deployment   and refresh of IP-protected brand models with Adobe and internal   teams, and   govern how   they’re   accessed and used.  

Embed brand-safety and content-governance controls (human-in-the-loop review, content credentials, access permissions) so AI-generated creative is safe, on-brand and production-ready.  

Connect Firefly outputs into the content supply chain (e.g., AEM Assets,   GenStudio , creative production) and downstream channels, so on-brand assets flow to where   they’re   needed.  

Platform Development, Automation & Integration  

Lead the ongoing   development and enhancement   of the platforms: new capabilities, custom configurations, templates, and workflow design that meet evolving marketing and creative- operations   needs.  

Build automation and integrations using   Workfront Fusion and APIs , connecting Workfront and the Firefly ecosystem with AEM Assets and Coca-Cola’s   enterprise   MarTech , AdTech, Customer and Commercial systems.  

Establish reusable patterns, connectors and standards that reduce manual effort and make the platforms easier to extend and   maintain .  

Drive an API-first, well-governed approach to integrations, with monitoring, clear data   contracts   and resilient   failure   handling.  

Marketing Work & Content Operations Enablement  

Operate the   marketing work-management backbone   in Workfront: intake, planning, prioritization,   approvals   and workflow governance, so marketing work and content m

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