Digital Technical Product Manager Senior – Life Company Digital eCommerce Acquisition

About this role

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity We are seeking a talented Senior Digital Technical Product Manager to lead the discovery, delivery, and performance of digital and technology products that serve LifeCo and its members. In this role, you will collaborate with cross-functional partners to solve complex challenges and enhance the end‑to‑end digital shopping experience for life insurance.

You will translate customer insights and business objectives into actionable technical requirements, ensuring best‑in‑class user experiences that drive key performance (KPIs) and risk indicators (KRIs). A strong emphasis will be placed on delivering measurable impact on member behavior as they quote and purchase life insurance products digitally. Using Human‑Centered Design and Design Thinking methodologies, you will shape and launch innovative digital shopping experiences that strengthen member engagement, trust, and conversion.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based on the San Antonio, TX; Charlotte, NC; Phoenix, AZ.; Colorado Springs, CO. or Tampa, FL campus . Relocation assistance is not available for this position.

What you'll do: • Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.

• Translates Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.

• Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).

• Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts.

• Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs.

• Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.

• Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities.

• Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership.

• Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.

• Begins to bring in “big picture” thinking and seeks to drive clarity among team and stakeholders.

• Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management.

• Serves as a resource to team members and assists with on-boarding new employees.

• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have: • Bachelor’s degree OR 4 years of relevant education and/or experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.  (Total of 10 years of relevant experience without bachelor’s degree)

• 6 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing. 

• Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership.

• Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.

• Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.

• Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.

What sets you apart:   • US military experience through military service or a military spouse/domestic partner

• 5+ years of digital, technology, and product management experience within digital or omnichannel acquisition and deepening environments, with a proven track record of delivering results across complex matrixed organizations.

• Strong knowledge of digital, technology, and omnichannel strategy , including experience with experience‑design principles, roadmap creation, technical requirements gathering and documentation, and competitive analysis.

• Hands-on experience with product analytics , with the ability to

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