Digital Shelf Specialist

About this role

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Location:  Mettawa, IL and/or Downtown Chicago  

Workplace Category: Hybrid ,   3 days a week

Pay Range:    $66,500-95,750

Visa Sponsorship:   Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future.    

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:  

Position Overview:  

We are seeking a creative and detail-oriented   Digital Shelf   Specialist to join our   Digital Retail   COE team . This role is responsible for   curating and   distributing   high-impact content that supports retail marketing initiatives   and   drives brand consistency across retail channels   –   specifically supporting Walmart.com and select international eCommerce channels .   This role specifically will partner with existing teammates to ensure that all relevant product content is properly leveraged across our retail ecosystem.   The ideal candidate will have   experience   with   at least some of the following:  

• C ontent   M anagement   Systems   –   CMS or   PIM/Dam systems such as Widen, Salsify, Syndigo, InRiver, etc.  

• Retail Catalogue Portals   – particularly Walmart Seller Center or Retail Link, Amazon Vendor or Seller Central, or other high-profile retailers.  

At Brunswick, we have passion for our work and a distinct ability to deliver.  

Essential Functions:  

Digital   Retail Enablement Support  

• Partner with Divisional   Sales & Channel managers to understand retailer product priorities   to   determine the ‘job to be done’ on leveraging existing content or developing new content.  

• Partner with   Divisional   marketing   teams   to support product launches, seasonal campaigns, and promotional initiatives.  

• Own and maintain brand stores, updating on a regular cadence ,   pulling in existing content while also customizing per distinct best practices per retailer.  

• Partner with the   Digital Shelf Creative Development team,   as well as the PIM Solutions team to expedite the release of content   to other retailers either through technical syndication or lock-step manual processes.  

• Collaborate with the Performance MKT/Retail Media team to increase traffic and conversion across the portfolio, with direction/prioritization from Sales/Channel leads.  

Retail Product Page Analytics and Insights   

• Maintain   monthly metrics that report organic versus paid traffic, garnering insights on our performance relative to the categories and specific competition whenever possible. Monitor   c ore metrics include traffic, conversion, share of voice, etc.   to   make data-driven recommendations for improvement.  

• Become the   expert on Walmart   content best practices and new options, continually educating and advocating for tests.  

• Support the   development   of PIM   and content syndication tools   in partnership with leads from our Digital Experience team .   Content mapping and experience with these tools is a plus.  

• Work with   the   Digital Retail   COE Analyst to   build analytics   structure that can be automated whenever possible.  

Stakeholder   Share-outs &   Collaboration  

• Liaise with channel and sales to gather insights and ensure content meets business needs.  

• Act as a brand steward, ensuring consistency across all retail-facing materials.  

• Manage   all retailer specific content scores and accompanying reports , providing   regular report outs.  

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:  

• Bachelor’s degree ,   preferably   in Marketing, Communications, Journalism, or related field , but open to those that can demonstrate a passion for digital marketing or eCommerce.  

• 2–4 years of experience in content creation, preferably in a retail or consumer goods environment.  

• Strong   analytical and excel skills for diving into investigative reporting on how we can perform better.  

• Proficiency with content management systems (CMS), digital publishing tools,   and/or retail catalogue portals .  

• Understanding of SEO, digital marketing, and retail merchandising principles.  

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

The   anticipated   pay range for this position is   $66,500-95,750   annually.  The actual base pay offered   will   vary depending on multiple factors including job-related knowledge/skills,   relevant   experience, business needs,   and   geographic location .    In addition to base pay, t his position   is   eligible for   an annual discretionary   bonus .    

At Brunswick, it is not typical for an individual to be hired at or near the top end of the   salary   range for their role . C ompensation decisions are dependent upon   the specifics of the candidate’s qualifications and the business context .  

This position is   eligible to   participate   in Brunswick's   c omp rehensive   and   high-quality   benefits   offerings ,   including   medical, dental, vision,   paid   vacation , 401k ( up to   4% match), H ealth   S avings   A ccount   (with company contribution),   wellbeing program,   product purchase   discount s   and much more .    Details about our benefits can be found   here .  

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements

Similar jobs

• Digital Solutions Specialist — STV · Boston, Massachusetts
• Digital Workplace Specialist — Christfellowship · Palm Beach Gardens, FL
• Digital PR Specialist — Omniscient · Remote
• Collections Specialist — Airgas · Lawrenceville, GA - Sever Rd
• Collections Specialist — Equipmentsharecom · Columbia, MO (Headquarters)
• Collections Specialist — Gongio · Austin | Chicago | New York City | Salt Lake City | San Francisco
• Collections Specialist — Fender · Remote
• Digital Asset Specialist — Esri · Redlands, CA