Digital Marketing Specialist (AEO/SEO)

About this role

WHO WE ARE:

The Altimate AI platform provides an expert agentic data engineering harness to automate the work of data teams. These generate data pipelines, write data documentation/tests, and optimize data infrastructure autonomously.

Teams using Altimate.ai http://Altimate.ai have seen 3x accelerated data development and up to 30% reduction in data infrastructure costs. Today, Datamates are used by hundreds of enterprise companies and thousands of weekly active users. Read more about us in this VentureBeat Article https://venturebeat.com/ai/how-agentic-ai-could-improve-enterprise-data-operations/.

Role summary: As the Digital Marketing Specialist (AEO/SEO) at Altimate AI, you will own the visibility of Altimate.ai http://Altimate.ai across both traditional search engines and AI/LLM answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.) across all of our web properties — altimate.ai http://altimate.ai and help.altimate.ai http://help.altimate.ai. You'll plan, implement, and monitor on-site and off-site improvements, build the measurement that proves impact, and run the day-to-day digital marketing operations that support the broader marketing motion: events/webinars, distribution of engineering-authored content, and email marketing. As an AI-native company, we expect you to work the way we build product — using agentic AI tools, skills, and automations to scale your own output, not doing everything by hand.

What you'll do (key responsibilities)

AEO/SEO

- Own on-site AEO/SEO across all Altimate web properties (altimate.ai http://altimate.ai, help.altimate.ai http://help.altimate.ai): technical SEO, on-page optimization, structured data/schema markup, site architecture and internal linking, and optimization specifically for AI answer engines

- Work with the technical members of the team to plan new initiatives to dive greater AEO visibility.

- Build and own off-site reach and promotion: article syndication, cross-linking and backlink outreach, and directory/listing submissions

- Plan, implement, and monitor a roadmap of visibility improvements across search engines and LLM responses

- Build and own the measurement stack for search/AEO performance — rankings, organic traffic, appearance/citation in AI answers, and downstream conversion

- Run regular technical SEO audits (crawlability, indexing, site health, Core Web Vitals) and drive fixes with the web/engineering team

Digital marketing operations

- Publish articles written by our engineering team to the site, and build distribution and exposure for that content (syndication, social, newsletters, communities)

- Set up and run occasional digital events and webinars, including logistics, promotion, registration workflow, and follow-up

- Own list management and housekeeping for our outbound email marketing — hygiene, segmentation, deliverability. Manage email sends and campaigns via Sendgrid and Hubspot

- Produce weekly reporting on key statistics, measure the impact of activities, and adjust tactics based on the numbers

Agentic ways of working

- Build, run, and iterate on agentic workflows — skills, tool integrations, and scheduled/automated tasks — to automate and scale execution across SEO/AEO monitoring, reporting, and marketing operations

Success metrics / KPIs

- Lagging indicator: Weekly inbound organic search traffic

- Leading indicators: - Keyword rankings for altimate.ai http://altimate.ai and help.altimate.ai http://help.altimate.ai. Visibility/citation frequency in AI answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.) - Growth in quality referring domains and successful syndication/listing placements

- Email program health: deliverability, list hygiene, open/click rates

- Consistency and quality of weekly reporting, and evidence of tactics adjusted in response to data

Nice-to-haves

- Experience in promoting to technical audiences, working with a technical product or in the data ecosystem

- Comfortable working with technical content written by others (e.g., engineers), including light editing

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