Digital Marketing Automation Manager

About this role

John Hancock is seeking a   Digital Marketing Automation Manager   to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical   expertise , and operational excellence.  

Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and   optimize   marketing operations. The role combines strategic planning with hands-on   expertise , translating business   objectives   into automation solutions that improve customer   experiences , drive measurable outcomes, and enhance our marketing technology capabilities.  

This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience.  

Why this role matters:   As customer expectations continue to evolve, personalization, automation, and data-driven engagement have become critical enablers of business growth and customer experience.  

This role helps advance John Hancock's digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs.  

The Digital Marketing Automation Manager serves as a strategic partner in translating marketing strategy into execution, helping deliver more relevant, measurable, and impactful customer experiences.  

Position Responsibilities:

Marketing Automation Strategy & Leadership  

• Help shape and evolve marketing automation, personalization, and customer engagement capabilities by   identifying   opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies  

• Serve as a strategic advisor to cross-functional stakeholders, helping translate business   objectives   and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities  

• Promote innovation and continuous improvement by evaluating emerging   MarTech   trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities  

Platform Ownership & Architecture  

• Serve as   an   enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices  

• Define and   maintain   marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk  

• Partner with Technology and   MarTech   teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies  

Personalization, Journeys & Customer Experience  

• Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences  

• Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels  

• Design and oversee the implementation of complex, high-impact automation programs that require advanced technical   expertise   and cross-functional coordination  

Measurement, Governance & Operational Excellence  

• Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.  

• Promote operational excellence through strong governance, including data quality, privacy, compliance, QA, documentation, and marketing automation best practices, while supporting scalable communication planning and email calendar management processes  

Required Qualifications:

• 5 -10   years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines   

• Deep   expertise   administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization   

• Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability   

• Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design   

• Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments   

• Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making   

• Experience managing   integrations   between marketing automation platforms, CRM systems, customer data platforms, and related   MarTech   solutions   

• Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment  

Preferred Qualifications:  

• Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP),   Adobe   Experience Platform (AEP), Adobe Analytics,   or   Adobe Target   a plus   

• Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems  

• Adobe Marketo Engage Certification and other relevant Adobe certifications  

• Experience   establishing   platform governance frameworks, operating models, or centers of excellence for marketing techn

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