Digital Engagement Team Lead

About this role

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description As the Digital Engagement Team Lead, you   are responsible for   end-to-end delivery and optimization of   U.S. B ank’s   marketing   personalization   campaigns   in its owned digital channels , i.e. ,   the public website, secure online banking portal, and mobile app.   B y coaching and mentoring a small team of business line-dedicated Engagement Managers   while   personally overseeing marketing operations for one of the bank's key business lines, you will drive continual improvement of campaign planning, intake, tactics, execution, timing, and reporting through both direction and example. The ideal candidate has a track record of translating business strategy into successful digital marketing tactics and will be comfortable liaising between business line executives, marketing leaders, and marketing technology delivery teams. In addition to accelerating growth through relentless operational excellence, you must serve as a thought leader in the company, helping to engage senior decision-makers and drive consensus around innovation opportunities such as new creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies.

Basic Qualifications: • Bachelor's degree or equivalent work experience, and 10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields, including five or more years of leadership experience.

• Demonstrated success leading enterprise-scale strategies, influencing senior leaders, driving measurable business outcomes, and managing complex cross-functional initiatives.

Preferred Skills/Experience: • Prior leadership   of   digital or marketing transformation initiatives   involving   complex   client engagement and/or stakeholder management   responsibilities  

• Exceptional program   management skills, preferably in an agile environment  

• Deep   understanding of   the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release ,   and results measurement and optimization  

• Intimate   knowledge of  paid digital   advertising formats   (i.e.,   programmatic   and social) , development processes ,   and optimization methods  

• Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target   preferred ;   significant experience   with mar tech   or   ad tech   ecosystems is   required  

• Expert at   evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.  

• P eople leader with   a track record   of   coaching a high-performing team  

• Strong organizational, interpersonal ,   and team - building skills  

• E xcellent   verbal, written ,   and presentation skills  

• Agility in thinking and delivery, along with proven ability to take direction in support of company goals  

• Strong decision-making and problem-solving skills  

• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget  

• Proficiency   in Jira, Adobe Workfront, Confluence, Mural, and Office 365 solutions  

• MBA or equivalent markers of high achievement are a plus  

Location Expectations:

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our  disability accommodations for applicants .

Benefits:   Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: • Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here .

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the  E-Verify program .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. B

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