Digital Content Producer

About this role

WFLA News Channel 8 is looking for a video-savvy Digital Content Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social and streaming platforms. WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards. They’re storytellers who are plugged into the community and crush it when it comes to social listening. The person who joins us in this position will have an audience-first approach in producing and sharing WFLA.com content across all platforms including the News Channel 8 CTV app. Our digital producers are at the core of the flow of information. They are in contact with members of our community and are key in communicating information out to the entire newsroom.

RESPONSIBILITIES • Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements • Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom • Urgently and aggressively report news online as it happens • Focus on accuracy and balance in stories and social content through copy editing and training of staff • Produce and/or edit videos for WFLA.com digital and streaming platforms • Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills • Work with all newsroom team members on content coverage and digital-broadcast coordination • Use digital and social analytics to inform editorial decisions • Implement best practices on WFLA digital, streaming, and social media platforms • Other duties as assigned by Manager

Requirements and Skills: • Two years of experience in digital content and journalism • Strong multi-tasking abilities • Organized, technical problem solver and quick decision-maker • Capable of researching, interviewing, and writing original news articles • Knowledge of SEO best practices and AP Style • Enjoys working in teams and has excellent interpersonal skills • Ability to learn new technology and applications independently and quickly • Strong communicator • Some schedule flexibility (nights, weekends, early mornings) • Regularly meets measurements of success • Understanding of Adobe Analytics; Chartbeat experience a plus • Proficiency in MS Office; HTML experience a plus • Basic proficiency in the Adobe suite a plus

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