Digital Content Producer

About this role

The  Digital Producer  is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.    Essential Duties & Responsibilities :         • Writes news stories and headlines for the web and other digital platforms; edits and posts video clips • Aggressively breaks news on digital platforms before competing news outlets • Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style • Promotes content Facebook, Twitter, Youtube and other social media platforms • Monitors data on page views and video views, promoting content appropriately to maximize reach • Monitors email, social media and other media sources for story leads and ideas.  • Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible • Keeps content updated on website home page and social media platforms • Use our social media and website to build and reinforce brand recognition and drive viewers to television • Determines a story's emphasis, length, and format, and organizes material accordingly • Research and  analyze background  information related to news stories in order to be able to provide complete and accurate information • Checks reference materials such as books, news files or public records to obtain relevant facts • Ensures that all content meets company standards for journalistic integrity and production quality • Builds and calendars digital campaigns to promote local shows and specials. • Adapts quickly to changing technology and new platforms • Finds new ways to use social media and our website to engage with viewers

Requirements & Skills : • Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred • Proficiency in using Wordpress is a plus. • Knowledge of Associated Press style, SEO is required. • Maintain positive work environment through active team participation and cooperation with co-workers in all departments • Responds positively to feedback

Physical Demands & Work Environment : The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.

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