Demandgen / Growth Marketer

About this role

THE 4 BIGGEST BLOCKCHAIN STRENGTHS ARE ALSO ITS WEAKNESS

- Permissionless nature leads to fragmentation of meaning

- Decentralization leads to too many standards https://xkcd.com/927/

- Immutability leads to exponential data + query infrastructure complexity

- Neutrality means that no one is accountable for interpretations

Blockchain data is public. It is not usable at institutional scale. Despite being open, blockchain data is fragmented, hard to interpret, and painful to maintain. Even a simple question like “Who are the largest Ethereum token holders over time?” can require running nodes, ingesting full chain history, decoding contracts, cleaning edge cases, and writing complex SQL.

BLOCKCHAINS ARE OPTIMIZED FOR WRITES, NOT READS.

They are built for consensus and execution, not searchability, standardization, or financial interpretation. Blockchains are computers, not databases https://x.com/Tim_Roughgarden/status/1512847113599729668. Every protocol defines its own schema. The same economic action can be encoded in dozens of different ways. The result:

- Fragmented standards

- Exponential complexity

- No accountability for interpretation

- Events without economic meaning

Finance cannot operate on that, it needs an effective system of record.

ALLIUM IS BUILDING THE SYSTEM OF RECORD FOR ONCHAIN FINANCE

Allium ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history. We close four structural gaps that prevent blockchains from becoming systems of record:

- Semantic Gap: Translating raw events into financial concepts like payments, trades, deposits, and staking income

- Standardization Gap: Mapping thousands of protocols into a single canonical cross chain schema

- Infrastructure Gap: Read optimized, globally distributed data at web scale

- Accountability Gap: Auditable methodology, SLAs, and SOC 1 and 2 compliance

The result is a neutral, canonical data layer institutions can build on with confidence.

FINANCE IS MOVING ONCHAIN

Stablecoins, tokenized assets, trading, staking, and lending are growing rapidly. Institutions need a trusted source of truth for onchain financial activity, just as they rely on Bloomberg or DTCC in traditional markets. Raw blockchains cannot serve that role.

As AI agents begin transacting autonomously https://x.com/AlliumLabs/status/2019810793324482901?s=20, the requirement becomes even stricter. Agents cannot reason over raw event logs. They need structured data, attribution, condition checks, and auditability.

Allium is the read layer that makes onchain finance usable for humans and machines.

WHO WE SERVE

Allium powers three core personas with the same canonical data foundation:

1. Finance, Accounting, and Risk TeamsThey need reliable, audit grade answers. They rely on Allium for financial reporting, reconciliation, compliance, risk monitoring, and defensible metrics that can stand up to auditors and regulators.

2. Engineers and Product Teams They need low latency, production ready infrastructure. They use Allium to power wallets, trading systems, payment rails, staking infrastructure, and real time applications that cannot break.

3. Strategy, Research, and Executive Teams They need clarity and insight. They use Allium to understand ecosystem economics, market structure, user behavior, competitive dynamics, and where capital is flowing onchain.

And of course...agents 🦞. Our customers and users include Visa, Stripe, G-SIB Banks, Big 4 Accounting firms, BCG, Coinbase, Phantom, Uniswap and cited by the Federal Reserve.

Role Overview As a Growth Marketing Manager at Allium.so http://Allium.so, you’ll be part of a high-growth blockchain data analytics startup with a collaborative culture. You’ll develop, execute, and optimize comprehensive growth marketing strategies to engage, retain, and grow our customer base

https://www.readamplified.com/what-does-a-growth-marketer-do

What You’ll Do

- Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage).

- Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey.

- Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops.

- Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR.

- Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

What You’ll Bring

- 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup, ideally in blockchain, fintech, or data analytics.

- Expertise in building high-performing, scalable email and cross-channel growth campaigns, with a deep understanding of best practices, metrics (e.g., conversion rates, ARR growth), and optimization tactics.

- Experience with experimentation, comfort with data analysis (e.g., on-chain transaction data, user engagement metrics), and translating insights into actionable campaign changes.

- Proven track record of uniting customer data, segments, channels, creative, content, and offers to drive business outcomes via lifecycle/growth strategies in a Web3 context.

- Proficiency in end-to-end campaign development, ex

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