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Culture Programs & Activation Specialist
Auto Club Group (ACG)
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About this role
Job Type:
Full time Exempt/Non Exempt:
Salary Job Description:
Location Details: This position can work remotely from a home office for day-to-day operations. Will travel to Dearborn, MI or Tampa, FL on occasion.
Position Schedule: Monday-Friday 8am-5pm
Position Summary: The Culture Programs & Activation Specialist designs and delivers employee-facing program activation that helps leaders and employees understand, access, and adopt key culture mechanisms. This role coordinates execution of selected culture programs, including wellness initiatives, through clear plans, calendars, and adoption supports, and produces practical leader-ready materials that enable consistent rollout and reinforcement. The Specialist ensures program activation is relevant for both corporate and frontline environments, partners closely with Culture & Experience program owners to keep materials usable and aligned, and coordinates with internal corporate communications as needed to ensure appropriate channel use and message alignment.
Key Responsibilities: • Develop activation plans for culture mechanisms, including recognition moments, listening to follow-through guidance, and culture campaigns. • Create leader-ready activation materials such as talking points, email drafts, intranet content inputs, and simple toolkits that support adoption. • Maintain a coordinated culture activation calendar aligned to the Culture & Experience portfolio and key enterprise moments. • Lead wellness program execution through a structured activation approach, including program planning, promotion strategy, and participant experience design across the ACG footprint. • Maintain wellness-related intranet content, program calendar inputs, and employee-facing resources so materials remain current, easy to find, and practical to use. • Translate culture priorities into clear, employee-friendly materials, tailoring for frontline and non-desk audiences where needed. • Partner with stakeholders to collect stories, examples, and best practices that reinforce desired behaviors and strengthen credibility. • Coordinate with internal corporate communications to align messaging, confirm accuracy, and select appropriate channels for distribution. • Track basic effectiveness signals (feedback themes, participation trends, participation indicators) and recommend improvements to increase clarity and adoption. • Build reusable templates and activation standards that reduce rework and improve consistency across culture program rollouts.
Qualifications: Required Education (include minimum education and any licensing/certifications): • Bachelor’s degree in Human Resources, Business, Communications, Marketing, Organizational Development, or a related field required, or an equivalent combination of education and relevant experience.
Experience: • 4 years of experience in employee programs, engagement, wellness coordination, internal program activation, or related work required. • Experience supporting programs for distributed or frontline employee populations preferred.
Skills: • Ability to translate program intent into practical activation materials and resources that leaders can use. • Strong writing and message framing skills, with the ability to simplify complex topics into usable materials. • Strong project management skills, including planning, timelines, and stakeholder coordination. • Strong partnership skills and judgment in coordinating with corporate communications and other teams.
Work Environment: This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.
Compensation & Benefits Overview: ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).
Compensation The annual salary range for this position is $52,000 - $75,000 with annual bonus potential, based on performance.
Benefits At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.
Health & Wellness • Medical plans with multiple coverage options, including HSA eligibility. • Prescription drug coverage. • Dental and vision benefits. • Employee Assistance Program (confidential support services).
Financial Protection & Insurance • Company-paid basic life insurance. • Optional supplemental life insurance and dependent coverage. • Short-term and long-term disability coverage. • Critical illness, accident, and pet insurance options.
Retirement & Savings • 401(k) plan to support long-term financial goals. 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax. Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting. Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service. • Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
Time Off & Leave • Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment. Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements. Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month. • Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules. Part-time employees are eligible for 8 company-paid holidays annually, in
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