CRM Sales Operations Sr. Manager

About this role

Who We Are Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do Join a team that puts its People First! First American Home Warranty, a member of the First American family of companies, provides home warranty products and services to home buyers, sellers, and real estate professionals. We foster an inclusive, people-first culture where employees are supported, empowered to innovate, and encouraged to reach their full potential. We have an immediate opportunity for an experienced CRM and Revenue Operations (RevOps/SalesOps) professional to lead CRM and RevOps for our Real Estate business. This role will report to Director of National Sales Operations and will use CRM capabilities, data, and performance insights to improve sales effectiveness, inform growth strategies, and strengthen decision-making across the organization.

What You’ll Do • Serve as the subject matter expert and business owner for the Real Estate CRM and lead the Revenue Operations function, including ongoing optimization and future enhancements. • Leverage CRM data to segment brokerages, offices, teams, and agents, improving prospecting, account management, campaign targeting, and lead management. • Develop and manage CRM campaigns that support field sales engagement with real estate agents, brokerages, and industry partners. • Monitor sales and campaign performance, translating data into actionable insights, monthly reporting, and recommendations for sales leadership. • Partner with sales leaders and representatives to identify customer needs, market opportunities, and strategies to improve sales effectiveness and growth. • Support annual strategy, territory, and budget planning, including performance targets, market expansion opportunities, and resource allocation. • Manage and evaluate go-to-market programs, promotions, sponsorships, and sales compensation initiatives to assess performance and return on investment. • Partner cross-functionally with Sales, Marketing, Finance, and Technology to drive agent and homeowner acquisition, engagement, loyalty, and retention. • Translate business needs into CRM capabilities and requirements, supporting development and implementation through Agile and Waterfall methodologies. • Lead stakeholder alignment and change management to drive successful adoption of new programs, processes, and capabilities.

What You’ll Bring • 9+ years of experience in Sales Operations, Revenue Operations, Finance, Marketing, Program Management, or related functions. • Bachelor’s degree in Business, Economics, Data/Analytics, or a related field. • Experience supporting outside, field, channel, or B2B sales organizations, with knowledge of sales performance, territory planning, and go-to-market execution. • Strong CRM expertise with Microsoft Dynamics, Salesforce, HubSpot, or similar platforms; CRM certification is a plus. • Strong analytical skills with the ability to translate data and market insights into actionable business recommendations. • Proven ability to identify growth opportunities, launch programs, and drive measurable results. • Strong cross-functional leadership, stakeholder management, and executive communication skills. • Self-directed and execution-oriented, with experience leading initiatives through change and implementation. • Experience in real estate, home warranty, insurance, mortgage, title, escrow, home services, B2B2C, or related industries preferred. • Ability to travel approximately 10%.

Pay Range: $112,400.00 - $149,800.00 Annually   This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.   ** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

What We Offer By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the

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