CRM Platform Owner & Enterprise Architecture Lead

About this role

Title: CRM Platform Owner & Enterprise Architecture Lead Company: Ipsen Pharma (SAS)   About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.  Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/   and follow our latest news on LinkedIn and Instagram .

Job Description: Summary Be global owner of Ipsen’s enterprise CRM ecosystem for the Aesthetics (AX) business. This senior leadership role is responsible for defining the multi-year CRM strategy, ensuring platform scalability, leading integrations across the commercial technology landscape and enabling excellence across Sales, Service, Marketing and Field operations.

This role serves as the executive integrator across Commercial, IT, Data/Analytics and external partners, ensuring that CRM capabilities, data flows, and interfaces operate seamlessly across the broader commercial ecosystem. This leadership role will champion adoption, drive data insights, maintain compliance and ensure the CRM platform becomes a strategic enabler of growth and customer engagement.

Main Responsibilities & Technical Competencies Strategic CRM Ownership • Serve as the enterprise product owner for the CRM platform, shaping long-term strategy, architecture, and a multi-year roadmap aligned with commercial and digital objectives.

• Translate business strategy into CRM capability requirements and executable platform initiatives.

• Lead prioritization of enhancements, feature releases, and cross-system optimization initiatives.

Own CRM configuration and enhancements • Lead the CRM platform strategy, roadmap, and enhancement cycles to support sales, service, and broader commercial operations.

• Manage system configuration, workflows, permission sets, objects, fields, validation rules, and automations.

• Partner with Sales, internal sales support, and cross‑functional teams to translate business requirements into scalable technical solutions.

• Optimize end‑to‑end commercial processes such as onboarding, account management, order workflows, and provider 360° insights.

• Coordinate testing cycles, release readiness activities, sandbox validations, and post‑release stabilization.

• Drive user enablement through training, documentation, and ongoing change‑management support to improve adoption

Enterprise Integration & Data Quality Leadership • Own system integrations between CRM and adjacent commercial systems (ERP, Order Management, Customer Support, Marketing Automation, Analytics, etc.).

• Ensure accurate and seamless flows of customer, product, pricing, contract, and transaction data across the ecosystem—for providers, KOLs, clinics, and consumers.

• Define and maintain integration logic, field mappings, transformation rules, and error‑resolution procedures.

• Guarantee that CRM data is fit for reporting, insights, and operational use by analytics and commercial stakeholders.

Establish and enforce data governance and quality frameworks ensuring CRM data is analytics-ready and operationally accurate across Provider, KOL, Clinic, Contract, Product and Transaction datasets.

Program Governance & Cross‑Functional Delivery • Lead cross-functional CRM steering committees, guilding alignment across commercial, sales operations, marketing, medical, finance, legal/compliance.

• Manage alignment across teams for roadmap planning, requirement gathering, testing, and risk mitigation.

• Identify configuration issues, integration risks, and cross‑system dependencies; drive resolution with urgency.

• Provide clear communication and updates on CRM performance, releases, user issues, and enhancements.

• Maintain strong relationships with implementation partners, platform vendors, and internal system owners.

Change Leadership, Adoption & Training • Develop and deliver onboarding content, training modules, playbooks, and user guides for diverse user groups.

• Champion CRM best practices to increase adoption and ensure consistent usage aligned with commercial expectations.

• Serve as the go‑to expert for how CRM supports sales cycles, field insights, and customer engagement.

• Monitor usage metrics and feedback loops; iterate to improve usability, efficiency, and satisfaction.

Technical Competencies • Proficiency in Salesforce, Microsoft Dynamics, or an equivalent enterprise CRM platform.

• Strong understanding of CRM configuration, automation, workflows, integration frameworks, and data models.

• Familiarity with ERP (e.g., SAP, Oracle), OMS, Marketing technology stacks, and analytics tools.

• Strong data governance capabilities: data structures, quality frameworks, reconciliation processes.

• Deep expertise in CRM platforms (e.g., Salesforce, HubSpot) and integration best practices

• Experience translating business and commercial needs into technical CRM solutions

• Solid systems thinking across sales, customer data, and analytics

• Ability to manage multiple enhancements, integrations, and competing priorities

• Strong stakeholder management skills across business and technical teams

Knowledge & Experience (essential): • Overall 10+ years of experience in a related field, as CRM leadership, enterprise platforms or commercial systems.

• 8+ years experience in Salesforce CRM pr

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