Creator Partnerships Coordinator

About this role

About Bobbie

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.

But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.

That's who we are, and that's what you'd be joining.

Bobbie for Change

Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.

We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.

The Role

We're looking for a highly organized, relationship-driven Creator Partnerships Coordinator to support the day-to-day execution of Bobbie's creator and ambassador programs.

This role will serve as a key point of contact for our creator community, helping ensure partners feel supported, informed, and excited to share their feeding journeys with Bobbie- whether that’s breastfeeding, combo feeding or full formula. You'll play a critical role in managing communications, tracking deliverables, coordinating campaigns, and supporting program operations that help our creator community thrive.

The ideal candidate is detail-oriented, proactive, and passionate about social media, creator culture, and community building. You'll work closely with the Partnerships team to execute campaigns, maintain strong creator relationships, and ensure programs run smoothly from onboarding through reporting.

This is a hands-on role for someone who loves building relationships, thrives in fast-paced environments, and gets excited about turning great organization into exceptional creator experiences.

What You'll Do

Creator Relationship Management

• Serve as a day-to-day point of contact for Bobbie creators and ambassadors

• Build and maintain strong relationships with partners, ensuring they feel supported throughout their experience with Bobbie

• Respond to creator inquiries and troubleshoot issues in a timely manner

• Support creator onboarding and ensure new partners have a seamless introduction to the program

Program Coordination

• Assist with the execution of creator campaigns and ambassador initiatives

• Track deliverables, timelines, and content submissions across multiple campaigns

• Coordinate product shipments, campaign communications, and creator logistics

• Help manage campaign calendars and ensure partners stay on track with commitments

• Support content review and approval processes

Community & Platform Management

• Help onboard creators to affiliate and ambassador programs

• Monitor creator participation and engagement across community initiatives

• Gather creator feedback and surface insights to internal teams

Reporting & Operations

• Maintain creator databases, tracking documents, and campaign reporting

• Monitor campaign performance metrics and assist with post-campaign recaps

• Help identify opportunities to improve workflows and program efficiency

Cross-Functional Collaboration

• Partner with Growth teams to support campaign execution

• Ensure creator content and assets are organized and shared across teams

• Stay informed on creator trends, platform updates, and best practices

Who You Are

• 1–3 years of experience in influencer marketing, creator partnerships, social media, community management, or a related field

• Exceptionally organized with strong attention to detail

• Strong written and verbal communication skills

• Passionate about relationship building and community management

• Familiarity with Instagram, TikTok, and creator marketing best practices

• Comfortable managing multiple projects and deadlines simultaneously

Why This Role Matters

At Bobbie, creators aren't just partners—they're real parents sharing real feeding experiences and supporting other families through important moments. As Creator Partnerships Coordinator, you'll help nurture and scale a community built on trust, authenticity, and advocacy. The relationships you support and the programs you help execute will directly contribute to how families discover and connect with Bobbie every day. At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

Bobbie Personnel Privacy Policy and Notice at Collection

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