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Creator Growth Marketer
Citizen
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About this role
WHAT THIS IS
Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.
What you'll do
- Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month
- Own creator incentives: payment structures, milestone rewards, exclusives, partnerships
- Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum
- Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)
- Work with product to define the tooling creators need and surface friction points back into the roadmap
- Define and track the metrics: creator activation rate, retention, content volume, incident creation lift
What we're looking for
- 4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
- Has personally built a community from scratch — not inherited one
- Comfortable owning a program that runs nights and weekends; this isn't a 9-5
- Strong taste in video content and an instinct for what goes viral
- Experience with incentive design and creator economics
- Bonus: background in hyperlocal media, public safety, or news
Why this role
Citizen protects millions of people every day. The creator army is how we scale that mission — more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company.
Salary Range
This role offers a base salary of $80,000 - $120,000 per year, plus equity.
Compensation & Benefits We offer competitive salary, equity, and a full benefits package, including:
- At least one fully employer-sponsored medical plan option
- Dental and vision coverage, with a small employee contribution
- Unlimited PTO
- Up to 14 weeks paid parental leave (for all parents)
- Monthly tech stipend
- Free mental health support
- Hybrid work environment + catered lunches (NYC HQ)
Diversity, Equity & Inclusion at Citizen Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background.
We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.
Salary insight
The midpoint of this range ($100k) is about 43% below the median disclosed salary for New York roles listed on ForgeApply ($175k across 4,648 jobs).
See full Marketing salary data for New York →
Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.
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