Content Marketing Manager - Product

About this role

Content Marketing Manager — Product

Duetto | Remote-first, global | Reports to VP, Growth Marketing

About the role

We have a clear product story, a strong roadmap, and great leadership around our product narrative. What we need now is someone to bring it to life — every single day.

This is a pure execution role for a creative content professional who lives and breathes product storytelling. You will be embedded in everything happening across our product teams, translating roadmap updates, feature releases, and product milestones into compelling content that shows up brilliantly across every channel and surface — social, in-app, customer newsletters, press, video, and beyond.

This isn’t a strategy role. We’re not looking for someone to build frameworks or hypothesise about positioning. We have that covered. We need someone who can take a great brief and turn it into content that makes people stop scrolling, lean in, and want to know more.

If you’re a creative executor who thinks in stories, leads with social-first instincts, and gets genuinely excited about finding unexpected ways to communicate a product update — this is your role.

What you’ll work on

Product content and storytelling

• Own the creation of all product-focused marketing content — feature releases, product updates, roadmap moments, and milestone announcements

• Craft compelling narratives around product news that go beyond feature lists — finding the customer angle, the business impact, and the story worth telling

• Write and produce press releases, product launch communications, and update announcements in close collaboration with the Product Marketing Director and product teams

• Attend product team meetings and maintain a close pulse on everything in development — so nothing lands as a surprise and every release has a content plan behind it

Social-first content

• Think social-first on every piece of product content — asking not just “what are we saying” but “how does this look on LinkedIn, how does this work as a Reel, what’s the hook”

• Develop creative formats and content series that make product features feel exciting and relevant rather than functional and dry

• Experiment continuously with format, style, and angle — short-form video, carousels, text posts, behind-the-scenes, customer spotlights — finding what resonates and doing more of it

Video and creative production

• Brief and direct video agencies and creative resources to bring your ideas to life — you don’t need to produce everything yourself, but you need to know exactly what you want and be able to brief it precisely

• Think beyond the standard UI screenshot walkthrough — find the story, the emotion, the moment that makes someone want to share it

• Think about differentiation in everything you make — we have a bold, distinctive brand and product content should reflect that. This isn’t about just doing what every other B2B SaaS company does with feature walkthroughs and talking-head videos. It’s about translating our unique brand identity into product stories told in a way that nobody else in our space would think to tell them

• Own the end-to-end production process for product content: concept, brief, production, review, publish

AI-first content operations

• Leverage Duetto’s AI-enabled content operations layer to produce product content at pace and scale — using the tools we’ve built to move faster without compromising quality

• Use AI to generate, iterate, and adapt content across formats and surfaces — treating it as a creative accelerator, not a shortcut

• Bring an AI-native mindset to everything you produce — always asking how automation, agentic workflows, and smart tooling can raise the ceiling on what one person can create

User-generated content

• Identify opportunities to activate customers as content creators — building programmes and moments that encourage authentic customer stories about the product

• Work with the customer marketing function to surface and amplify UGC across relevant channels

• Help build a library of customer voices and product proof points that the whole marketing team can draw from

Channel and surface coverage

• Ensure product content is adapted and optimised for every relevant surface — social, in-app, customer newsletters, website, sales enablement, partner comms

• Work closely with the broader content and growth teams to ensure product stories are integrated into campaigns and always-on content calendars

• Maintain a regular cadence of product content so there are no quiet periods — our product moves fast and our content should reflect that

What we’re looking for

Experience

• 3–5 years in a content marketing, product marketing, or brand content role — with a portfolio that shows genuine creative range

• Demonstrable experience creating product-focused content that goes beyond the obvious — formats, angles, and executions that stand out

• Experience briefing and managing external creative and video production resources

• Background in B2B SaaS preferred, but creative instinct and execution quality matter more than sector experience

Skills and capabilities

• Outstanding writer and storyteller — able to take complex product information and make it feel simple, relevant, and compelling

• Social-first thinker — you instinctively consider platform, format, and hook before you consider anything else

• Strong creative judgment — you know what good looks like, you can brief it clearly, and you can push back when the output isn’t there yet

• Highly organised and self-directed — you’ll be managing multiple product moments simultaneously and need to stay on top of timelines without being chased

• Comfortable working directly with product teams — asking the right questions, extracting the right information, and translating it into content without needing it handed to you on a plate

How you operate

• You get how to attach product content to revenue

• You’re a maker — your output is conten

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