Content Lead, Talent Trends

About this role

Hi, I’m Anum https://www.linkedin.com/in/anumhussain/, Head of Content & Community here at Ashby. I joined Ashby in 2023 to develop and lead our content marketing strategy. From producing endless content formats in the pre-IPO days of HubSpot to running (and later selling) my own media startup, my 12+ years in the industry have been filled with opportunities to push the needle of how content should evolve within an organization. I’m fortunate to be at a company where leadership is fully bought into the value of content and where written communication skills are a requirement for everyone who joins the marketing team. This allows me to avoid the gloom of a service-oriented content team that is simply shipping blindly and managing copywriting requests to instead building a one-of-kind strategic team that owns key content pillars including our Offer Accepted podcast https://www.ashbyhq.com/podcast, senior talent leader courses on Hiring Excellence and AI, and all sessions for our Ashby One conference https://www.ashbyhq.com/ashby-one/2025.

One of the pillars I’ve fully owned since joining over three years ago is our Talent Trends Reports https://www.ashbyhq.com/talent-trends-report. Ashby’s foundational product infrastructure enables Content to work closely with the Data team to extract talent benchmarks and recruiting insights that teams can use to inform their own work. When I joined, the reports were chock-full of insights but ready for formatting and structure. I enjoyed breathing qualitative insights from our customers into each, partnering with our Data team on what questions are most imperative to talent and recruiting leaders, and working with Design on the best way to visualize so that the findings are simple for readers of all data literacy levels to digest. We’ve experimented with long and short form reports, a weekly newsletter with bite-sized insights, and brought the content to the stage at Ashby One https://www.ashbyhq.com/ashby-one/2025.

It’s time to think even bigger. Over the first half of 2026, we’ve learned that in-person activation is a fertile ground for bringing our proprietary findings to life. In a world of AI slop, rich conversation around rich insights is what sticks. For this role, we’re looking for someone ambitious who enjoys owning collaborative, data-rich content projects and is intrigued by becoming the evangelist of that work through moderating panels (such as our Talent Trends panel https://www.ashbyhq.com/ashby-one/2026/san-francisco/talent-trends-inside-the-data-shaping-hiring-today at Ashby One), personalizing insights for key customers, and thinking through unique, out-of-the-box campaigns for bringing data storytelling to life. We aren’t looking to replicate the existing playbooks but push ourselves to develop the right multimedia storytelling arm to sit on top of the strong infrastructure and tooling behind our data and design work.

Overall, you should see this role as not inheriting work, but being responsible for 10xing it to its new level of operation across design improvements, velocity of publishing, and multi-media distribution online and IRL.

What you’ll be responsible for in this role

1. Evolve Ashby’s Talent Trends strategy. You’ll take full ownership of how Talent Trends grows into a defining Ashby content pillar. This means setting the editorial vision, identifying the most critical questions to answer for recruiting leaders, and continuously innovating on format, depth, and storytelling to ensure Ashby becomes synonymous with talent data.

2. Be the voice of Talent Trends. You'll become the person the industry associates with Ashby's talent data, showing up consistently as the one narrating our findings, moderating panels, and representing the brand anywhere Talent Trends shows up, whether that's a report, a stage, or a screen.

3. Lead cross-functional collaboration with authority. You’ll be the connective tissue across Data, Design, and Leadership — aligning stakeholders, making tough calls on scope, and ensuring every deliverable meets the bar of clarity, impact, and brand alignment.

4. Put customers at the center. Whether it's a quote in a report or a customer next to you on stage, make sure the people behind the data get the spotlight, not just the numbers, by working closely with Customer Success on expert identification.

5. Bring Talent Trends to life for individual accounts. You'll find ways to make our data resonate for specific customers and prospects, partnering across the org to put the right insight in front of the right audience at the right moment.

6. Raise the bar on quality and impact. You’ll champion design excellence, richer insight development, and stronger distribution, ensuring that Talent Trends not only informs but also shapes the conversation in the recruiting industry.

7. Keep the brand consistent everywhere it shows up. Make sure reports, live events, video, personalized campaigns, and the website all feel like one coherent Talent Trends brand, even as more of the channel-level execution sits across you, Demand Gen, and website teams.

8. Follow your intuition over playbooks (it’s one of our 10 Operating Principles https://www.ashbyhq.com/blog/culture/ashbys-operating-principles#1---apply-principled-thinking-(over-experience)). We rarely follow traditional content playbooks or look at what competitors are writing about. We believe in knowing our customer closely and evolving our work to meet their needs — even if that means trying something never been done or that historically hasn’t worked. While it’s helpful to bring knowledge of past content programs you’ve run, we encourage you to think freely and build confidence in your intuition.

9. Own all the operational work around your content programs. Everyone on the marketing team writes their own copy for social media, landing pages, emails, and beyond. We expect you to be an end-to-end marketer who can strategically drive your work forward vers

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