Content Creator, Senior Associate | C&O Associate Insight, Media, and START Team

About this role

Content Creator, Senior Associate | C&O Associate Insight, Media, and START Team

About Retail Bank   We're doing amazing things across Retail Bank and continue to make progress on Making Banking Surprisingly Easy. We're offering our customers stress-free products of everyday banking (360 is everywhere), we're creating a differentiated digital experience (top-rated app, amazing Ambassador tools), we're progressing on our location strategy (we now have 68 Cafés open across the country), our Ambassadors are delivering our brand experience across the footprint regardless of whether a customer is in a Branch or Café (they’re here to assist and support our customers and communities—NOT sell), and we're telling our story to the nation (Jeremy “The Bank Guy”  is a household name).   About the Team We, the Associate Insight, Media and START (AIMS) Team, provide simple, compelling, engaging communications and multimedia experiences, as well as resources empowering our Branch and Café Ambassadors with the knowledge they need to help our customers succeed—all in the spirit of collaboration, style, grace, and fun! With dedication to the Ambassador, creation of a consistent and legendary customer experience, well-managed curation, and inclusive sharing of knowledge, we help Ambassadors feel supported, connected and included. 

About the Role As a Sr. Content Writer, you’ll be part of a smart, creative and talented team responsible for crafting and writing effective communications that inform, compel and deliver excellence to our Ambassadors and associates. You’ll play a key role in the formal copywriting, drafting and formatting of communications impacting bank operations and Ambassadors’ day-to-day, along with the bank’s bottom line. You’ll be at the forefront in this position, you’ll contribute immediately through writing, while strengthening your collaboration and influencing best practices.

The ideal candidate is a master of their craft, a versatile writer who writes equally as compelling and effective copy for technical and operational resources as they do marketing, long-form stories, and creative intent. The desired experience and skill set for the ideal candidate includes:  • You have a keen eye and discernment as to what to say and how to say it. You’ve got a strong grasp on the importance of how information is organized and arranged for consumption/recall based on a variety of learning styles—striking the right level of detail for the audience. 

• You're a natural editor and journalist. You notice grammatical errors and are comfortable editing and making recommendations to other copywriters. You can curate a story grounded in our business and strategy, and deliver it in a compelling narrative.

• You juggle multiple tasks masterfully while delivering great results. There’s always something going on and, when there’s not, you can find something else to do. We’re looking not only for someone who can tackle what we can see—we need someone with the foresight to peek around corners and come up with new ideas to stop problems before they start. We’re inherently entrepreneurial, which means we’re never without multiple projects in flight.

• You take pride in your work. We may work in the Home Office, but the Branch and Café resources and environment are a direct result of our dedication. We strive for excellence.

• You’re able to communicate across different audiences. You have excellent written and verbal communication skills. We work with varying levels of leadership, responsibilities, departments, and industries. It’s imperative you know your audience and can wear many conversational hats. The ability to influence across and up is key to success in this position as you’ll be collaborating with various partners across the team and all of Retail Bank on a day-to-day basis. 

• You’re no stranger to editorial style guidelines. You’re obsessed with accuracy and possess strong writing skills and a command of our brand voice (i.e. clear, concise, personable, friendly and accurate). 

• You’re digitally savvy. You know more than copy and paste keyboard shortcuts, and easily learn and employ new applications and tech -niques for the benefit of the communications experience. You read online news feeds, peruse blogs and follow writing trends. You may even get news-to-know delivered to your inbox.

• You’re a team player and thrive in a fast-paced production environment. 5 o’clock watchers need not apply. We balance our workloads and have a great time with each other, however, we have lofty goals that can’t tell time. “That’s not my job” is not in our vocabulary. We’re always in each other’s corner. We strive for a delicate balance of play, purpose and home life fulfillment. 

• You plan ahead and can adapt to change quickly. We want you to be able to see what’s coming our way while being flexible and adaptive. We only look backwards to learn; otherwise we’re looking to the future. Our decisions are rooted in strategic analysis with a taste for innovation.

• You’ve got writing game and can show it. You have a portfolio with at least 3-5 writing samples for internal review. 

Your day-to-day may look like: • Executing operational communications processes to ensure well-managed, high-quality, on-brand content: • Writing operational procedures, communications, intranet articles/stories and/or video content to support various projects and initiatives in accordance with our brand and style guidelines for review by senior copywriters

• Partnering with project clients, intent owners, Legal, Risk, and Compliance to reach desired outcomes by clarifying needs and providing apt solutions

• Participating in the on-call schedule to provide urgent communication support that may occur outside of regular business hours 

• Submitting copy/content to publish in newsletters, intranet posts and/or Pinpoint pages

• Participating in regular team meetings for information and assignments to support new intent impacting

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