Content and Social Media Specialist

About this role

What We Do FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Why you should join us Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary: The Content & Social Media Specialist is responsible for bringing the Fox Factory Vehicles portfolio to life through compelling visual storytelling and engaging social media content. This role plans, captures, produces, publishes, and manages high-quality photo and video assets that support product launches, dealer marketing, social media, paid advertising, website experiences, PR, and experiential events. Working closely with marketing, product, sales, and leadership, this individual transforms strategic priorities into engaging visual content that strengthens brand perception, grows social audiences, and supports demand generation across the customer journey.

Position Responsibilities

Content Strategy & Planning: • Partner with marketing and product teams to translate campaign objectives into visual storytelling. • Develop shot lists, creative concepts, production schedules and content plans. • Scout locations and coordinate logistics for photo and video production. • Support creative direction for launches, campaigns and dealer initiatives.

  Photo and Video Production: • Capture professional photography and cinematography of vehicles, products, manufacturing, events and brand experiences. • Operate professional camera, lighting, audio and stabilization equipment. • Execute studio and on-location productions.

  Post Production: • Edit photo and video content for web, social, paid media, email, events and dealer communications. • Produce short-form and long-form content optimized for multiple digital channels. • Apply color correction, sound design, motion graphics and brand standards.

  Asset Management: • Maintain an organized digital asset library. • Ensure proper metadata, tagging and archival of marketing assets. • Coordinate delivery of creative assets across internal teams and agency partners.

  Cross Functional Collaboration: • Partner with product, sales, digital marketing and events teams to prioritize creative needs. • Support OEM partnerships and dealer marketing initiatives with timely creative assets. • Ensure projects remain on schedule while balancing multiple deadlines

  Social Media Content & Community Management: • Own day-to-day execution of the Fox Factory Vehicles social media channels, ensuring a consistent cadence of engaging, high-quality content. • Plan, schedule, publish, and optimize photo and video content across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms as appropriate. • Translate marketing campaigns, product launches, dealer initiatives, and events into compelling social-first content that supports brand awareness and engagement. • Capture and publish real-time content from vehicle launches, media events, dealer activations, and industry events. • Partner with Communications Specialist to write engaging social copy that aligns with each brand's voice and messaging strategy. • Monitor channel performance and recommend adjustments based on engagement, reach, and audience insights. • Partner with the Digital Marketing team to align organic social content with paid campaigns, website content, PR initiatives, and broader marketing objectives. • Monitor community engagement by responding to comments, identifying opportunities for interaction, and escalating customer service inquiries when appropriate.

Specific Knowledge, Skills or Abilities Required: • Professional photography and videography experience • Proficiency in Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop) • Strong understanding of social media platforms and content best practices • Excellent visual storytelling and creative composition skills • Strong organizational and project management abilities • Excellent written and verbal communication skills • Ability to manage multiple projects and meet tight deadlines • Self-motivated with the ability to work independently and collaboratively • Strong attention to detail and commitment to brand quality • Passion for automotive, motorsports, or enthusiast brands preferred

  Success Measure / KPI s   Primary KPIs: • High-quality creative delivered on schedule • Content utilization across campaigns • Internal stakeholder satisfaction • Asset organization and accessibility

  Secondary KPIs: • Social engagement • Video performance • Website engagement • Dealer adoption of marketing assets • Content supporting successful product launches

  Position Qualifications

Education: High School Diploma, associates or bachelor degrees a plus   Experience:  3–5+ years producing professional photo and video content for automotive, outdoor, lifestyle, sports or enthusiast brands.   Preferred Qualifications:  • Automotive industry • Vehicle photography • Commercial advertising

Similar jobs

• Social Content Specialist — Life Fitness / Hammer Strength · Rosemont, IL
• Social Media Manager & Content Specialist — Sahara · Remote
• Social Media Specialist — Andela · Remote
• Social Media Specialist — Marmon · Leawood, KS
• Social Media Specialist — ICF · Rockville, MD
• Social Media Specialist — Cohesity · Santa Clara, CA - USA (Office)
• Social Media Specialist — Booz Allen Hamilton · Remote
• Social Media & Content Manager — Flexport · Chicago, Illinois, United States