Consumer Credit Card Marketing Strategy Integration - Sr. Marketing Specialist

About this role

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description: This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

We are seeking a digital marketing professional to join the Consumer Credit Card Marketing Strategy Integration team, supporting some of the bank’s largest demand generation campaigns. The Sr. Marketing Specialist will support co-brand credit card marketing across bankofamerica.com, partner media, and related marketing channels. This role will work closely with internal business partners, agency teams, and co-brand and affinity partners to support digital media, testing, reporting, expense management, and campaign execution.

Responsibilities include: • Manage co-brand marketing efforts, including Refer a Friend and other digital channels as needed • Drive acquisition growth by understanding the competitive landscape, optimizing channel performance, and identifying new messaging and capability opportunities • Partner across the organization to operate within risk and profitability guardrails while meeting sales goals • Collaborate with internal and agency partners to evolve and optimize marketing tools and collateral • Oversee the development of digital assets that support co-brand and affinity partners • Work with cross-functional partners to align campaign strategy, development, and enhancements • Coordinate with internal teams, external agencies, and co-brand partners to develop marketing collateral and support forecasting and budget management • Manage marketing campaign execution from planning through delivery

Required Qualifications: • 3+ years of marketing campaign management experience; credit card and/or co-brand experience preferred • Self-motivated, positive, and able to independently manage deadlines, approval processes, and multiple projects in a fast-paced environment • Detail-oriented, with strong organizational, time management, prioritization, and relationship management skills • Strong understanding of corporate standards, procedures, and approval processes • Enterprise mindset, with the ability to assess impacts across the organization and prioritize accordingly • Excellent oral and written communication skills • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint • Strong project management skills

Desired Qualifications: • Adaptability • Collaboration • Problem solving • Product marketing and branding • Project management • Active listening • Analytical thinking  

Skills: • Adaptability • Collaboration • Problem Solving • Process Management • Product Marketing and Branding • Active Listening • Attention to Detail • Oral Communications • Prioritization • Solution Delivery Process • Analytical Thinking • Business Acumen • Digital Marketing • User Experience Design • Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift: 1st shift (United States of America)

Hours Per Week:  40

Pay Transparency details

US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range

$71,600.00 - $119,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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