Consumer Brand Leader (backed by Y Combinator, $5M+ ARR, $20M+ raised)

About this role

🧠 ABOUT LEGION HEALTH

At Legion Health https://legionhealth.com/, we believe everyone deserves fast, affordable, and world-class health care, and we’re developing the AI infrastructure to deliver it ourselves at world scale.

Legion is building autonomous medical care (the AI doctor), starting with psychiatry. Our AI-native care-delivery platform currently automates 95% of the administrative work required for us to deliver direct patient care. We also recently became the first company ever to receive regulatory authorization to let AI prescribe psychiatric medications https://nypost.com/2026/03/27/business/artificial-intelligence-can-now-prescribe-mental-health-drugs/, allowing us to not only collapse health care’s admin costs but also its clinical labor costs—shifting this industry’s economics from humans to tokens.

Our technical moat is hard to copy—we combine rich data, production AI, doctors in the loop, and end-to-end care operations to deliver measurably better care to a clinically complex patient population. This has helped us produce 25K+ total visits in just 2 years, all while holding ops costs flat and achieving industry-leading patient NPS and retention. While the last generation of healthcare startups made the existing system incrementally more efficient, Legion is rebuilding full-stack care delivery from first principles. Our vision? A 10X better patient experience that’s higher quality, less expensive, and more scalable than ever before. And a 10X better clinician experience that frees our providers to focus on what matters most: caring for patients.

Legion Health is backed by Y Combinator, leading venture capital firms, and founders from Function Health, Modern Health, Everly Health, Trusted Health, Clipboard Health, PatientPing, Sesame Care, Faire, EasyPost, and fuboTV.

Join us as we build the future of health care: faster, higher-quality, and more affordable, powered by doctors and AI working together.

📍 ROLE LOGISTICS

- Job Type: Full-Time

- Role Type: Brand / Consumer Marketing / Creative Strategy / Social / Communications

- Ideal Experience Level: 5+ years

- Location: San Francisco

- US Visa Sponsorship: Yes

🚀 THE OPPORTUNITY

Legion is hiring a Consumer Brand Leader to make the company one of the most trusted, memorable, and culturally resonant consumer health brands in the United States.

You will own how Legion shows up to patients, families, clinicians, creators, press, and the broader culture as we build a new category of AI-native medical care. You will translate a technically and clinically complex company into a brand people understand, believe, remember, and recommend.

This is a player-coach role. You should be comfortable owning strategy, writing campaign concepts, building the social/content operating system, reviewing creative, pressure-testing claims, reading the dashboard, and hiring the team behind you.

The right person has the healthcare trust instincts of Function, Midi, Brightside, Seed, and AG1; the brand-performance rigor of Hims, Ro, and Superpower; the product storytelling discipline of Oura and WHOOP; and the social-first creative taste of the best breakout consumer brands.

✅ RESPONSIBILITIES AND DELIVERABLES

- Own Legion’s consumer brand system across positioning, messaging, voice, visual identity, narrative architecture, campaign strategy, social presence, content standards, and brand governance.

- Translate AI-native psychiatry, medication management, insurance-covered care, clinical quality, and regulatory complexity into simple, credible, emotionally resonant consumer storytelling.

- Build Legion’s social-first creative engine across TikTok, Instagram, YouTube, LinkedIn, Reddit, X, newsletters, short-form video, clinician-led explainers, founder content, patient education, and creator-led formats.

- Develop platform-native content systems that make Legion trusted and talked about, not just posted about: recurring series, hooks, scripts, clinician explainers, myth-busting, patient journey education, behind-the-scenes care operations, founder POVs, and culturally relevant moments.

- Own integrated brand campaigns across paid, owned, earned, and IRL channels, including hero campaigns, launches, PR moments, podcast/audio, YouTube, OOH tests, events, partnerships, community activations, and founder visibility.

- Partner with growth to make brand measurable: branded search, direct traffic, social reach and saves, share of voice, earned media, creator performance, landing-page conversion lift, referral lift, CAC contribution, trust metrics, and brand health.

- Create Legion’s trust architecture: proof points, claims hierarchy, clinical review process, AI-and-doctor messaging, safety language, patient expectation-setting, testimonial rules, and compliance-safe social proof.

- Partner with clinical, legal, compliance, product, growth, data, and operations so every consumer touchpoint is fast-moving, accurate, defensible, and aligned with real care delivery.

- Build a creator, expert, and community program that can scale without eroding trust: clinician voices, patient-safe stories, creator briefs, usage rights, whitelisting, medical review, disclosure standards, and performance feedback loops.

- Own Legion’s editorial/content strategy around psychiatric access, anxiety, depression, medication management, refills, insurance-covered care, AI in medicine, and how to choose high-quality mental health care.

- Build the brand operating system: campaign calendar, social calendar, creative review cadence, content pipeline, agency/freelance bench, production workflows, brand guidelines, measurement dashboard, and weekly brand-performance review.

- Hire and manage the first consumer brand team across brand strategy, copy, design, social, content, video, PR/comms, creator partnerships, and creative operations.

- Protect the brand in high-stakes moments: public responses, press narratives, sensitive healt

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