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Communications Specialist
GN
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About this role
Position Overview You’ll be part of a growing Marketing and Communications team and work closely with departments locally and globally to ensure communications are clear, consistent and aligned with company goals. The Communications Specialist is a hands-on content creator and communicator who helps connect GN Hearing…with a focus on the ReSound brand…with our key audiences: • Employees (with a strong focus on Shakopee- and US-based teams) • Hearing care professionals (our customers) • People with hearing loss and their families • Community and educational partners
In this role, you will collect, create and distribute helpful, engaging content that supports GN’s business objectives, culture and brand reputation. You will: • Manage an internal “news bureau” where you will monitor internal and external sources to develop new or adapt existing content for our various audiences • Support and coordinate Shakopee and US employee communications activities and platforms • Develop and manage a continuous content calendar across departments and channels, ensuring alignment to strategic content pillars as well as priority campaigns and product launches • In partnership with the brand marketing team, coordinate communications for GN/ReSound customers (hearing care professionals) • Review current communication processes and recommend improvements • Support US, North America and global communication initiatives and campaigns
Essential Functions (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
Editorial Direction & Planning • Curate and prioritize stories and topics that: Keep employees informed about company initiatives, offerings and news Support GN Hearing / ReSound strategic goals and understanding of our products, customers, and patients
• Maintain an integrated editorial calendar that includes internal, customer, patient, and community-focused content
Content Creation & Adaptation • Write, edit, and produce content for multiple channels and audiences, including: • Internal: intranet, e‑newsletters, manager updates, town halls/employee events, executive emails, digital signage, internal social channels • External: customer communications, blog and social media posts, press releases, web copy updates, talking points, community updates
• Create short-form video content using a smartphone and basic accessories (tripod, microphone, lights) • Tailor messaging and format so content relevant and helpful for each audience
Collaboration & Stakeholder Engagement • Partner with Human Resources, Product R&D, Operations, and other functions to provide a communications perspective on employee initiatives, change management and special projects • Collaborate with marketing, sales, training and global audiology teams to identify and share content that supports hearing care professionals and patients • Meet with leaders and subject matter experts to identify key messages, gather story ideas and align communication priorities • Support other internal groups as needed (e.g., employee resource groups, site committees, community engagement)
Platform and Channel Management • Manage and maintain the Shakopee intranet and other internal communication platforms to ensure they are up to date, user friendly and aligned with brand standards • Coordinate distribution of content through appropriate channels (email, intranet, presentations, newsletters, social media, etc.) and ensure consistency of tone and messaging
Measurement & Continuous Improvement • Monitor engagement with key communications and share insights and recommendations • Continually assess and recommend improvements to communication practices, processes, and tools to better reach employees, HCPs, patients, and partners
Global Participation • Participate in GN’s global communication networks (e.g., communications and community, employee communications, social media) • Support local and regional communication colleagues as needed for U.S. or Canadian audiences
Competencies (Knowledge and Skills needed for this position.) • Editorial management: Experience planning, curating, and scheduling communications on multiple platforms and for varied audiences. Able to manage multiple projects and deadlines in a fast‑paced environment. • Content creation & storytelling: Excellent writing and editing skills, with the ability to translate complex topics into clear, engaging content. Experience writing for internal audiences and, ideally, for customer or community-facing channels. Experience with video content creation is essential. • Audience awareness & content curiosity: Ability to research, interview, and report on a variety of subjects that benefit employees, customers, and people with hearing loss. • Channel and technical proficiency: Experience with SharePoint/intranet systems, email platforms, content management systems, and digital publishing tools. Comfortable learning and improving communication technology platforms. • Business acumen: General understanding of business terms and strategies, and the ability to translate them for a wide employee base and other non‑technical audiences. • Problem solving & advisory skills: Ability to work with teams to identify how communications can support internal and external opportunities or issues, and to propose practical solutions. • Strong interpersonal skills: Ability to build relationships and work collaboratively across departments and geographies. Comfortable working with senior leaders, sales teams, and external partners.
Desired Qualifications Preferred Education: • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
Experience: • 3-5+ years of experience in internal communications, corporate communications, content creation, or a similar role • Knowledge of employee engagement and communication best practices • Experience creating content for customer or community audiences (e.g., newsletters,
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