Cluster Director of Event Sales

About this role

Convene Hospitality Group (CHG) operates a global portfolio of lifestyle brands focused on creating places and experiences that bring people together. The company designs, develops, and operates hospitality-driven destinations to host gatherings of all kinds, ranging from small corporate meetings to immersive brand activations and beyond. We love bringing people together in person, and that passion for great experiences extends to our employees as well. If you're interested in creating inspiring moments of connection, consider joining our team.

Director of Sales (Cluster) | New York City

CHG is seeking a visionary Sales Leader to drive commercial success across our growing lifestyle portfolio, including NeueHouse and the highly anticipated launches of our newest event destinations, The Mallory and Aperture. This is a unique opportunity to shape the commercial strategy behind some of the industry's most exciting lifestyle and hospitality brands, driving venues sales, membership growth, and ensuring every location delivers exceptional commercial performance while maintaining their unique identities.

About The Role:

bringing people together in person, and that passion for great experiences extends to our employees as well. If you're interested in creating inspiring moments of connection, consider joining our team.

Director of Sales (Cluster) | New York City

CHG is seeking a visionary Sales Leader to drive commercial success across our growing lifestyle portfolio, including NeueHouse and the highly anticipated launches of our newest event destinations, The Mallory and Aperture. This is a unique opportunity to shape the commercial strategy behind some of the industry's most exciting lifestyle and hospitality brands, driving venues sales, membership growth, and ensuring every location delivers exceptional commercial performance while maintaining their unique identities.

Since 2011, NeueHouse has been a creative catalyst at the forefront of New York City's membership club scene, bringing together independent thinkers across fashion, music, publishing, entrepreneurship, and beyond. Building on that legacy, The Mallory and Aperture will expand CHG's lifestyle portfolio by introducing distinctive destinations for private events, creators, innovators, and community. Powered by Convene's enterprise infrastructure, these brands are redefining the intersection of cultural membership, premium hospitality, and elevated event experiences.

About The Role:

As Director of Sales, you will lead the commercial strategy across NeueHouse Madison Square, The Mallory, and Aperture. You'll shape how these brands grow, generate revenue, and expand their presence in New York while helping define the future of our lifestyle portfolio. While this is a sales leadership role, you'll partner closely with our centralized Marketing team to bring each venue to market in a way that feels authentic to its brand. Together, you'll develop go-to-market strategies, identify new growth opportunities, and create campaigns that build awareness, drive demand, and showcase what makes each destination unique.

We're looking for a strategic and entrepreneurial leader who understands the evolving meetings and events landscape, appreciates the nuances of private membership communities, and recognizes how technology is changing the way people work, gather, and connect. Reporting to the VP of Sales, NYC, you'll play a pivotal role as we continue investing in NeueHouse Madison Square and prepare for the openings of The Mallory and Aperture. You'll help maximize the potential of iconic spaces including the Penthouse overlooking the Chrysler Building, an 86-seat cinema, a private restaurant and café, flexible event spaces, and a fully reimagined second floor designed for members and events alike.

What You'll Do:

• Deliver multi-million dollar revenue targets by deploying sales, marketing and pricing strategies based on market demand and seasonality.

• Partner with Revenue Management, Centralized Sales and Brand Marketing to align regional campaigns, drive profitable demand across products and maximize client experience.

• Dynamically inform product design and service delivery based on client and member feedback

• Sales presence should be engaging, approachable and build instant rapport to coach, mentor, and provide feedback to team of 4-6 sales professionals

• (3) Senior Sales Executive, Events

• (2) Sales Executives Workplace & Membership

• Grow revenue and opportunities through local relationship management, channel partners, strategic accounts and local insights

• Build and grow relationships with key market partners, area hotels, other large scale venues, broker agencies, event production companies and Association Management firms

• Know your competition and successfully articulate the NeuHouse story and how we differentiate

• Partner with Operational leadership to best support the client experience and maximize revenue generating opportunities and work cross functionally

• Assess current team processes and procedures, identify opportunities for improvement, and implement them

• Support Marketing Manager to deliver highly targeted local outreach, campaigns and content; curate culturally relevant productions/community partnerships; maximize owned channels including email, social media, sales enablement collateral and on-site screens/signage; and build a pipeline of events that include branching into off-peak periods.

• Work closely with SVP Brand Marketing to maximize centralized resources supporting NeueHouse, including digital marketing, a shared PR agency across our 3 new NYC cultural venues, and shared graphic design and cultural marketing support.

• Partner with the Director of Membership to support initiatives designed to engage members and create a one-of-a-kind community and member experience. Develop and maintain accurate forecasts for upcoming months to guide operational strategy and inform resource allocati

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