Chief Marketing and Community Engagement Officer

About this role

Primary City/State: Phoenix, Arizona

Department Name: Cust & Brand Exper Admin-Corp

Work Shift: Day

Job Category: Marketing and Communications

Banner Health is seeking a Chief Marketing and Community Engagement Officer to serve as a strategic brand builder, growth catalyst, and champion for community engagement across a complex, multi-market health system. Our ideal candidate will bring deep experience in health system planning, strategy, growth, enterprise marketing, and community engagement, with a proven ability to translate insights into impactful campaigns, partnerships, and measurable business results. This executive will shape and elevate Banner’s brand, strengthen market position, cultivate meaningful community connections, and develop strategies that fuel growth, enhance patient engagement, and reinforce the organization’s reputation. As a trusted member of the senior leadership team, this executive will align stakeholders, oversee marketing and community engagement efforts, guide a high-performing organization, and translate enterprise priorities into compelling, differentiated strategies. This is an opportunity to make a significant impact by building a leading healthcare brand while advancing access, innovation, community impact, and growth across the system.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits. In addition, this position may be eligible for our Management Incentive Program as part of your Total Rewards package.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY This senior executive position is responsible for leading Banner Health's enterprise-wide marketing, brand strategy, external communications, consumer insights, marketing technology, and community engagement functions. This role serves as a strategic partner to the CEO and executive leadership team, driving the development and execution of integrated marketing and communications strategies that advance Banner Health's mission, strengthen brand equity, and support long-term organizational growth across all markets. This position ensures alignment of marketing and communications efforts with Banner's strategic priorities, fosters meaningful community relationships, and leads a high-performing team dedicated to delivering exceptional consumer experiences and measurable business outcomes.

CORE FUNCTIONS 1. Leads the development and execution of Banner Health's enterprise brand strategy, ensuring consistent brand positioning, identity, and expression across all markets, physical spaces, and consumer touchpoints. Oversees brand architecture, naming conventions, graphic design, photography, videography, and brand voice to reflect and advance organizational goals. Drives annual marketing strategic planning in close collaboration with service line, health plan, and executive leadership to align priorities, tactics, budgets, and critical dependencies with Banner's short- and long-term objectives.

2. Develops and oversees a comprehensive external communications strategy, serving as a strategic advisor to the CEO and executive leadership on communications opportunities, reputational risk, and message delivery. Leads earned media strategy, executive communications, and relationships with media outlets, journalists, bloggers, podcasters, and social influencers to drive proactive, positive coverage. Manages digital communications channels including social media, blogs, podcasts, and website content to engage key audiences and stakeholders effectively.

3. Partners with Human Resources and the internal communications team to advance enterprise-wide internal communications strategies that drive employee engagement, organizational alignment, and bidirectional information flow between corporate, regional, and facility levels. Provides strategic counsel and tactical support for speech writing, key messaging, media relations, and internal communications to position Banner and its executive team as healthcare thought leaders and strong community business leaders.

4. Oversees the design, implementation, and administration of regulatory and non-regulatory consumer feedback programs, including HCAHPS, CMS-mandated surveys, Net Promoter Score (NPS), and custom satisfaction surveys, ensuring compliance with Medicare and Medicaid funding requirements, Magnet certification standards, and methodological rigor. Manages Banner Health's online reputation through strategic monitoring and solicitation of digital feedback, physician ratings, and patient testimonials to enhance brand perception and support consumer decision-making.

5. Collaborates with clinical operations, quality, safety, and service line leadership to integrate consumer insights into operational improvements, strategic planning, and consumer-centered initiatives that advance Banner's mission and competitive position.

6. Leads all marketing-driven digital experiences for Banner Health's consumer-facing marketing properties, including websites, microsites, and campaign landing pages. Owns the strategy, roadmap, and performance of marketing technology platforms that power consumer engagement across all digital touchpoints, partnering with IT, data, and marketing content teams to ensure seamless, high-performing digital experiences across Banner Plans & Networks and all consumer-facing channels.

7. Develops and executes comprehensive community engagement strategies that strengthen Banner Health's presence, relationships,

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