Campaign Manager, Influencer Marketing

About this role

Job Description Hello, Blue Hour  

Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.  

At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value you and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.  

What   You’ll   Do  

65% -   Campaign Management  

10% -   Strategic Planning & Thought Leadership  

10% -   Creative Strategy & New Business  

15%   - Insights & Marketing  

Job Summary  

The Creative & Creator team   is responsible for   the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership,   campaign   or video we create.   

The role of the   Campaign Manager, Influencer   within Blue Hour Studios is to   lead  influencer   and   creator   marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business   objectives   into clear and concise deliverables.   

This position reports to the   XX   and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively   participates   within it, and understands the social/digital media landscape.  

Main Duties and Responsibilities   65%       Campaign Management:  

• Lead in the development,   execution   and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:  

• Influencer identification and outreach  

• Support the development of campaign briefs for clients and influencers  

• Presentation of influencer lists for client ranking and approval  

• Analytics and reporting for campaigns  

• Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients  

• Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team  

• Working closely with the team in the development of post-campaign reporting  

• Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution  

• Partner closely with cross-functional agency teams to   optimize   social media presence/social influencer integration across channels  

10% - Strategic Planning & Thought Leadership  

• Translate client goals into strategic, innovative creative and media solutions  

• Provide strategic counsel to clients and prospects  

• Develop and deliver effective and persuasive points of view  

• Understand our client’s business, competitive set and generate   new ideas   and see opportunities for growth  

• Ensures best practices are applied across disciplines  

• Oversee the development and maintenance of timelines, deadlines,   processes   and integration points for all digital projects  

• Lead teams to produce all campaign components seamlessly  

• Proactively manage client and internal team expectations  

• Ensure Influencer team is providing innovative solutions to feed into clients’ goals, evaluating health of client business via analysis of relevant business metrics  

• Bring powerful thought leadership to consult on complex issues and   identifies   innovative solutions  

• Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions  

10%       Creative Strategy & New Business:  

• Research & develop insights around social media platforms, influencers, competitive brands, and trends to   assist   in the development of new business proposals  

o      Lead in the development of new business proposals including but not limited to:  

•   Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials  

• Development of influencer strategies and tactical plans to support client goals  

• Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations  

• Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies  

o      Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations  

o      Assist in the development of any materials for agency pitches as it pertains to influencer marketing  

o      Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact  

10%       Insights & Marketing:     

• Thought leadership in   identifying   social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies  

• Continuously assess the competitive social media landscape and constantly innovate to   differentiate    Blue   Hour Studios’ practice  

• Lead   key projects related to marketing Blue Hour’s influencer/creator practice ( i.e.   development   of     thought   leadership, events, marketing materials, confere

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