Business Development Representative

About this role

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge.

Why join us:

• Own the AI-first transformation of an entire industry. Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.

• Real traction, real scale. Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.

• A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

• Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

• Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

As a Business Development Representative, you will drive pipeline growth across both inbound and outbound channels. You are responsible for engaging inbound leads from marketing programs (free trials, events, webinars, and content downloads) and proactively prospecting into target accounts through strategic outbound motions. Your primary objective is to generate Sales Accepted Opportunities (SAOs) by setting Product Qualified Opportunities (PQOs) through identifying, researching, qualifying, and converting prospects into qualified meetings for Account Executives. You’ll serve as the first point of contact for many prospective customers, building UpKeep’s brand and creating meaningful first impressions that accelerate the sales cycle.

This is a quota-carrying role. The expectation is to consistently meet and exceed your SAO targets month over month.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Inbound Pipeline Development

• Respond to and qualify inbound leads from free trials, events, webinars, content downloads, and marketing campaigns

• Engage prospects via email, phone, and chat to assess fit, understand pain points, and determine alignment with UpKeep’s ideal customer profile

• Maintain active engagement with leads through informed, strategic, and creative follow-up sequences

• Partner with Marketing and Product to deliver effective messaging and identify the best-converting customer profiles

Outbound Pipeline Development

• Identify, research, and prospect into target accounts aligned with UpKeep’s ideal customer profile

• Build and execute personalized outbound campaigns via cold calling, email sequences, LinkedIn, and other strategic channels

• Create account plans that reflect a comprehensive understanding of the prospect’s business, maintenance challenges, and how UpKeep delivers value

• Strategically partner with Account Executives to develop and run playbooks for winning prioritized accounts

Pipeline Management & Execution

• Set Product Qualified Opportunities (PQOs) from both inbound and outbound prospects, converting them into qualified meetings for Account Executives

• Consistently meet and exceed monthly and quarterly SAO quotas by generating a strong volume of PQOs across inbound and outbound channels

• Efficiently screen and qualify prospects based on need, authority, timeline, and budget to ensure PQOs convert to SAOs

• Coordinate with Account Executives on account status, deal progression, and feedback loops

• Update and maintain Salesforce (CRM) with accurate activity logging, lead status, and opportunity data

• Participate in and travel to industry events to generate pipeline through in-person engagement

• Perform regular follow-up with existing prospects and customers to surface expansion and upsell opportunities

EXPERIENCE

• 1–2+ years of B2B software / SaaS sales development experience (inbound, outbound, or both)

• Bachelor’s degree in Business or related field a plus

• Even if you don’t meet all requirements listed here, we still encourage you to apply. Your personal and professional experience may be relevant beyond what a list of requirements will capture.

KNOWLEDGE

• Demonstrated ability to generate SAOs through both inbound qualification and outbound prospecting

• Experience interacting with director-level executives and above

• Proficiency with Salesforce.com or a similar modern CRM tool

• Comfortable making 150+ phone calls per day (with a parallel dialer) and managing high-volume outreach

• Ability to self-generate leads through creative strategies including research, social selling, and event follow-up

• Strong written and verbal communication skills with the ability to tailor messaging to different personas and industries

• High level of energy, drive, enthusiasm, initiative, commitment, and professionalism

• Passion for technology and a desire to make a major impact at a high-growth company

• Results-oriented with a competitive nature and a relentless pursuit of goals

DESIRED BEHAVIORS

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.

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