Business Development Director (Retail)

About this role

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

What you’ll do

• Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business.

• Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of both the retail media businesses as well as the retail brand marketing group.

• Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations.

• Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform.

• Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts.

• Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising.

• Partner and collaborate across internal TTD teams aligned towards growth of the retail business as a whole.

• Create and drive a strategic account plan to achieve revenue goals through existing business growth.

• Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations.

• Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.).

Who you are

• You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder.

• 8+ years experience creating and building differentiated relationships with retailers.

• A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries.

• 8+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.

• Brand and or shopper marketing experience at a consumer packaged goods company is a plus.

• Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment and measurement.

• Excel in collaboration across internal teams and stakeholders with proven results.

• Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership.

• A proven track record of a nnual/quarterly revenue growth across various industries and clients.

• Driving Brand investment and growth strategies to help large advertisers steal share of wallet.

• Exceeding revenue targets consistently across multiple quarters.

• C-Suite Engagement:

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• Standing and delivering a C-Level strategy and narrative to drive long term business growth.

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• Challenging the status quo of Media/Data strategies to drive long term partnerships.

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• Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond.

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• Owning execution of C-Level vision across client stakeholders.

• Shopper & Brand Budget Revenue Growth:

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• Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels

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• Proven and published thought leadership in combining national & shopper spend

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• Navigating ambiguity and longstanding business challenges to reshape media practices.

• Complex Partnership Leadership:

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• Driving Business Joint Partnerships.

• Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals.

• This role follows a hybrid work model, with in-office expectations Tuesday -Thursday in the NYC office.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexu

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