Business Analytics Lead Senior - Marketing & Customer Analytics

About this role

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Wilmington, DE, Tysons, VA, Pittsburgh or Philadelphia, PA.

Role Overview:

At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Business Analytics Lead Senior supporting Credit Card and Lending Campaign Management and Marketing Strategy, you will lead acquisition campaigns and audience selection to drive customer acquisition, engagement, and portfolio growth.

This is a high-impact lead role where you’ll bring together analytical rigor, marketing strategy, and customer selection to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

Key Responsibilities:

• Lead Cards and Lending audience selection, optimization and delivery, ensuring alignment with business objectives, risk frameworks, and marketing priorities across all products. Optimize campaign audience selection by integrating valuation and response modeling to maximize returns. • Lead the execution, audit, review, and approval of campaign selection criteria and ensure high quality final campaign delivery across prescreen and non-prescreen channels. • Define and evolve the campaign delivery operating model, including governance, controls, and approval processes for selection criteria and execution. • Provide strategic oversight of campaign execution platforms (e.g., Experian Ascend Marketing), including data availability, data flows, and execution readiness. • Drive continuous improvement of campaign processes and data flows, identifying opportunities to enhance efficiency, scalability, and control within execution platforms. • Partner closely with marketing operations, external partners, internal strategic analytics team to ensure campaigns are executed efficiently and in line with business and regulatory requirements. • Serve as a point of escalation for campaign delivery issues • Lead campaign delivery reporting and tracking across channels (Branch, Online Banking, Mobile, Call Center) and products (Cards, UIL, HELOC, Mortgage). • Analyze campaign delivery gaps, identify optimization opportunities, and clearly communicate insights and recommendations to senior stakeholders.

Preferred skills and experience:

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity. • Proven ability to lead and develop high-performing analytical teams. • Strong expertise in prescreen and non prescreen acquisition campaigns, including proactive prescreen and reactive prescreen processes. • Familiarity with campaign execution and analytics tools such as Experian Ascend Marketing, Tableau, SQL, Hadoop, HIVE, and Python (preferred). • Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets. • Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics. • Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels. • Prior experience in banking or financial services preferred.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.  

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description • Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as the primary mentor to more junior employees. • Consults with clients and mentors consultants/leads on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product/solution development. • Leading efforts across the team in determining the optimal analytic approach and supporting development, implementation and enhancements. • Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable more complex, data driven decision making. • Leads the analysis of results and makes strategic recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Educ

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