Brand Strategy and Events Associate

About this role

📌 About Alpaca Health

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care.

We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians.

We’ve raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we’re serving hundreds of patients, while growing 30% MoM.

🎯 Role: Brand Strategy & Events

We are hiring a Brand Strategy & Events lead to own how Alpaca shows up in the world, from the big moments to the everyday brand.

You will shape our voice, look, and story, and you will plan and run standout events end-to-end, from community festivals to clinic grand openings. This is a builder role for someone equally comfortable setting brand direction and taping down extension cords the morning of an event. You will work directly with the founder.

🚧 What You’ll Do

Own the brand

- Shape and evolve our voice, visual identity, and messaging across every channel

- Build the guidelines and templates that keep the brand consistent as we scale

- Make sure everything we put out feels human, trustworthy, and unmistakably Alpaca

Plan and run events end-to-end

- Own events from concept to load-out: budget, vendors, logistics, run-of-show, staffing, and day-of execution

- Design events that are genuinely inclusive and sensory-friendly, built with our families in mind

- Turn clinic openings, festivals, and conferences into moments people remember

Drive the marketing around every moment

- Lead pre and post-event marketing: invites, social, press outreach, and recap content

- Land earned media by pitching local press and building relationships with reporters

- Capture stories and content that keep momentum going long after the event ends

Build community and partnerships

- Partner with providers, local organizations, and press to grow reach and turnout

- Represent Alpaca warmly to families, clinicians, and the broader community

- Create repeatable playbooks so every new market launch gets easier

Measure and improve

- Track what works (turnout, engagement, coverage, leads) and raise the bar each time

- Spot patterns and opportunities, and take on whatever it takes to ship great work

🧠 Who You Are

- You have strong taste and can explain why a brand does or does not work

- You have personally run real events, not just supported them, and can talk through a plan and a budget

- You are wildly organized, calm under pressure, and you sweat the small details

- You write clearly and warmly, and can switch between a press pitch and an Instagram caption

- You are scrappy and resourceful, and you get more done with less

- You take ownership, you don’t wait for someone else to fix things

🚀 Why Join

- Direct exposure to company-building at an early stage.

- Real ownership of the brand and marquee events from day one.

- The opportunity to materially impact families and clinicians.

- A fast learning curve that few roles can match.

Similar jobs

• Marketing Strategy Associate Manager — Disney · Celebration, FL
• Strategy and Engagement Associate — Hyperiongrp (Broadbean External) · New York (WeWork) - 430 Park Avenue, 5th Floor
• Strategy and Engagement Associate — Hyperiongrp (Hyperion External) · New York (WeWork) - 430 Park Avenue, 5th Floor
• Associate, Strategy — Aptiv · Boston, MA - USA
• Brand Strategy Manager — Land O’Lakes · Arden Hills, MN (USA)
• Associate, Brand Strategy, Corporate Marketing — Aresmgmt · New York, NY
• Associate Creative Director, Events — Thenewyorktimes · New York, NY
• Events & Sponsorships Associate — Franklintempleton · New York, New York, United States