Brand and Content Strategist

About this role

ABOUT DUST

Work is being rewritten, and the people holding the pen are the ones who actually run it.

With enterprise-grade governance, flexible model choice, and a collaborative interface for humans and agents to work together, Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done.

With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion. We don't get piloted and shelved. We land once, and spread. We're at an exciting stage of our journey, and growing fast.

We're serving great customers https://dust.tt/customers like Datadog, 1Password, Cursor, Clay, Vanta and Persona, and aim to x5 our growth by the end of 2026.

Dust is backed by Sequoia https://techcrunch.com/2024/06/27/dust-grabs-another-16-million-for-its-enterprise-ai-assistants-connected-to-internal-data/ with a determined team of optimists (coming from Stripe, OpenAI, and Stanford) who like to focus on users, ship fast, and don't take themselves too seriously while doing so. The Generalist named us among the Future 50 https://www.linkedin.com/posts/dust-tt_were-honored-to-be-recognized-on-the-generalists-activity-7359284343929741313-Rq04.

SUMMARY

Dust is looking for a senior Brand and Content Strategist to define how our story comes to life across markets, channels, and formats.

You will own Dust’s global brand and content strategy: deciding which stories we tell, who they are for, where they should appear, and how they advance the business. You will turn company priorities, product innovation, customer outcomes, and the emerging AI Operator movement into narratives and programs that earn sustained attention.

This is a strategy-led role with a strong editorial point of view, and it owns the work from strategy through execution across the channels where Dust tells its story. You will create flagship content yourself and bring in contractors, agencies, or other partners when additional capacity or specialist expertise will help. You will start as a senior individual contributor, with the opportunity to build a team as the function grows.

You will have the opportunity to shape how a category-defining AI company shows up across the US and Europe while the market, and the conventions for communicating within it, are still being formed.

WHAT YOU'LL DO

DEFINE DUST’S GLOBAL BRAND AND CONTENT STRATEGY

- Own the content program across social, video, customer, community, and editorial channels, carrying work from strategic direction through execution

- Decide which stories Dust should tell, who they are for, and where they should show up

- Translate Dust’s company narrative and positioning into a distinctive content strategy for the US and Europe

- Build a content roadmap around company priorities, audience needs, market opportunities, and gaps across the funnel

- Establish the voice, editorial standards, and creative principles that make Dust’s content recognizable and trusted

BUILD THE STORIES AND PROGRAMS THAT COMPOUND

- Turn product launches, customer outcomes, company milestones, and market shifts into stories that earn attention and deepen understanding

- Build customer storytelling into a flagship, multi-format program

- Champion the AI Operators rewiring how work gets done inside their companies

- Tell the story of how Dust runs on Dust and shape compelling programs with customers and ecosystem partners

SCALE STORYTELLING THROUGH OTHERS

- Build a customer and partner co-marketing and storytelling engine to drive credibility and relationship-building

- Enable voices within Dust, from engineering to go-to-market, to contribute authentic public-facing stories

- Build the playbooks, briefs, workflows, and creative network needed to produce and scale high quality content consistently

- Build content operations on Dust and set the standard for an AI-powered content function

CONNECT CONTENT TO BUSINESS OUTCOMES

- Define success across awareness, audience growth, engagement, influence, and qualified demand

- Build the measurement systems needed to understand which stories, formats, and channels are working and continually refine the strategy

- Partner with product marketing, growth, comms, community, and field marketing on launches and integrated programs.

WHAT YOU’LL BRING

- Have 5-7+ years of content or brand strategy experience at a fast-growing B2B software company

- Have built a brand people genuinely care about; you think like a media company operating inside a marketing org

- Have a strong grasp of modern distribution: social-first content, LinkedIn dynamics, video, community, and creator-style playbooks in an enterprise context

- Are a stellar storyteller across a wide range of formats and topics, able to make complex technology clear, credible, and compelling

- Connect content to business results, and use both qualitative and quantitative signals to decide what to make next

- Scale through others: you build productive relationships with cross-functional teammates, customers, agencies, and freelancers, and you create systems that outlast any single piece of content

- Are deeply fluent in (and curious about) AI: you'll run your own function on Dust and speak the language of our buyers and users

- Are based in New York or San Francisco

SCOPE NOTES

To be explicit about boundaries with adjacent functions, this role does not own:

- Co-founder presence, executive thought leadership, PR, or communications (owned by our Comms & Ecosystem lead; you'll collaborate closely on narrative alignment)

- Core product marketing or positioning

- Growth experimentation and paid acquisition

LOCATION

We're prioritizing building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together.

We have an office-first culture. Some of the best things about building a

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