B2B Performance Marketing Specialist

About this role

B2B Performance Marketing Manager

The B2B Performance Marketing Manager is accountable for developing and leading the complete range of responsibilities related to the global Paid Search strategy and outcomes for their designated business line. This role involves leading, implementing, and optimizing campaigns to achieve and surpass key performance indicators. The Strategist will also ensure cross-team alignment and maintain effective communication with partners.

Strategy Execution: • Build and Drive development of the overall global strategy for the organization. • Support Marketing Manager with data analysis and insight to present results to Business Partners, Web Team, Analytics, Campaign Marketing, Field Marketing, Demand Marketing and the Global Growth Marketing Organization. • Assist in development and delivery of quarterly Media Plans & business reports across all channels • Identify new opportunities for the Business Units and lead with sophisticated methodologies. • Work with International strategist to ensure accurate execution and tactics of the Global strategy are deployed. • Work with Practice Lead to build and complete a plan on an internal and external voice for the program. Bring innovative ideas to further drive Customer Success branding throughout Adobe and to our customers. • Shape and scale AI-powered search strategies, including Performance Max, AI Max, automated bidding, audience-centric targeting, and next-generation optimization methodologies. • Effectively develop and nurture positive relationships with the search engine reps and apply their resources, including performance insights and beta testing.

Cross-team Integration: • Align marketing efforts with SEO, Site Search, and all other marketing fields into integrated global programs. • Act as Paid Search liaison to Demand Generation functional and Social Media teams for strategy sharing and provide updates to the team. • Stay current with all industry trends and regularly advise and educate the rest of the company on new technologies, opportunities and standard methodologies. • Develop strong alignment with the SEO team to purposefully optimize the Paid and Natural Search balance and co-optimization.

Program Optimization: • Enhance overall program returns and reduction of expenses! • Responsible for budget allocations, projections, and recommendations. • Provide input and feedback for landing pages, multivariate tests, ad copy and media plans. • Lead all aspects of Landing Page personalization, creatives and ad copy test plans and ensure global execution. Communicate results to respective partners and broader teams. • Drive successful use of Adobe Advertising platform portfolios, objectives, and simulations. • Provide budget recommendations and forecasts for the Senior Managers.

Desired Skills: • Achievement focused and lives by the mantra “Always Be Testing”! • Skilled at inspiring and empowering a team to achieve exceptional results. • Committed to high-quality work and eager to make a significant impact on the company's success. • Ability to thrive in a fast-paced environment and to work independently and within a team. • Ability to learn quickly and adapt to a constantly evolving search industry. • A love of data and attention to detail - highly organized and analytical. • Communicate technical information clearly and effectively to non-technical audiences. • Excellent written and oral communication skills. • Show history of self-direction, creativity, and ability to meet deadlines. • Sophisticated solid understanding of Microsoft Office applications, including solid Excel skills.

Job Requirements & Qualifications: • 7+ years of experience, BA/BS degree required • Established track record as an enterprise-level Search and Display Strategist, leading campaigns with proven outcomes. • Deep, hands-on experience with Google Ad Words, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines. • Experience with Adobe Analytics, Web Analytics, Bid Optimization platforms, including or similar to Adobe AdCloud • Proven experience managing campaigns end-to-end and optimizing towards performance goals • Show experience in developing polished and successful media plans and strategies. • Understanding of how marketing strategies integrate with other online and offline media campaigns. • Experience in Lead Generation through search and programmatic display channels. • Experience leading Enterprise B2B programs at a global scale.

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn

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