Associate Social & Community Manager (MadeGood)

About this role

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com .

Purpose:

We’re hiring an Associate Social & Community Manager to help bring MadeGood’s social presence to life through thoughtful community engagement, day-to-day social execution, and responsive consumer communication.

MadeGood has a passionate and growing fanbase, and social is where many of those relationships are built, nurtured, and amplified. In this role, you’ll be the frontline connection between MadeGood and its community, helping ensure the brand feels human, responsive, relevant, and trusted in every interaction.

Approximately 70% of this role will focus on community management and social media support. The remaining 30% will support broader brand communications initiatives, including influencer programs, PR, partnerships, experiential activations, and special projects.

Reporting to the Senior Marketing Manager, Brand Communications, and working closely with the Social & Influencer Marketing Manager, you’ll own day-to-day community engagement and support social content execution while gaining exposure to the broader brand communications function.

Primary Responsibilities:

Community Management & Engagement

• Own daily community engagement across MadeGood’s social platforms, including comments, direct messages, mentions, and tagged content.

• Serve as the frontline voice of MadeGood, engaging with consumers in a friendly, thoughtful, timely, and on-brand way.

• Build meaningful relationships with community members by identifying opportunities to engage beyond standard responses.

• Monitor consumer conversations, questions, feedback, and sentiment, escalating sensitive or complex issues when appropriate.

• Partner closely with Customer Experience to ensure consistent responses, seamless handoffs, and timely issue resolution.

• Help maintain and evolve community management guidelines, response templates, brand voice standards, and escalation processes.

• Proactively engage in relevant cultural and community conversations where MadeGood can participate authentically.

• Identify highly engaged fans, advocates, creators, and potential community partners.

Social Content Support & Publishing

• Support the scheduling and publishing of organic social content under the direction of the Social & Influencer Marketing Manager.

• Conduct quality assurance checks to ensure posts are accurate, properly formatted, tagged correctly, and published on time.

• Help maintain the social content calendar, tracking assets, approvals, publishing dates, and campaign milestones.

• Support the execution of platform-native social content, including light editing, formatting, filming, and content capture as needed.

• Assist with sourcing community content, user-generated content, and social-first creative opportunities.

• Coordinate with internal and external partners to collect the assets and information required for social publishing.

• Stay current on platform features, best practices, emerging formats, and changes across Instagram, TikTok, Reddit and other relevant channels.

Community-Led Content, Insights & Programs

• Identify opportunities to amplify user-generated content, customer stories, product love, and community-led moments.

• Monitor social conversations, brand sentiment, share of voice, cultural trends, competitor activity, and platform behavior to help keep MadeGood relevant and responsive.

• Capture and share recurring community questions, feedback, insights, and content opportunities with the broader marketing team.

• Support monthly social reporting by tracking topline community management and organic social KPIs, maintaining reporting trackers, and surfacing notable trends and learnings to the Social & Influencer Marketing Manager.

• Support social listening and sentiment reporting around campaigns, product launches, and key brand moments.

• Coordinate Surprise & Delight initiatives, giveaways, product seeding and gifting, community appreciation programs, including recipient communication, product coordination, shipping, tracking, and follow-up.

• Help manage inbound creator, partnership, and community requests, routing opportunities to the appropriate team members.

Brand Communications Support & Special Projects

• Support the execution of broader brand communications programs, including influencer campaigns, PR initiatives, partnerships, experiential activations, product launches, and events.

• Help coordinate campaign timelines, assets, approvals, product shipments and cross-functional deliverables.

• Conduct research on consumers, competitors, cultural trends, creators, media opportunities, and potential brand partners.

• Assist with developing presentations, briefs, campaign recaps, performance reports, and other internal materials.

• Support project tracking by documenting action items, maintaining timelines, organizing working sessions, and following up on deliverables.

• Jump into priority projects across Brand Communications as business needs evolve.

Education and Qualifications:

• 2–4 years of experience in social media, community m

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