Associate Media Manager, Wellness

About this role

Our  Beauty & Wellness  division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes  Braun,   PUR ,  Honeywell ,  Vicks ,  Hot Tools ,  Drybar ,  Curlsmith , and  Revlon  brands, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere,  in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Associate Media Manager, Wellness Department: Marketing for PUR, Braun, Vicks & Honeywell Work Location: Marlborough, MA or Boston, MA (Hybrid; 3 days onsite per week). Employees based in Boston will be expected to work from the Marlborough office one day per week.

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing: We are seeking a data-driven and collaborative Associate Media Manager to support paid media strategy and execution for the Beauty & Wellness portfolio, including medical devices and air & water solutions. This role will help drive brand awareness, consumer acquisition, and revenue growth through optimized media campaigns across digital channels. The Associate Media Manager plays a pivotal role in shaping how consumers discover, engage with, and ultimately choose our portfolio of brands. As the day‑to‑day connective tissue between Brand Marketing, Sales, Creative, Analytics, and our media agency partners, you’ll help bring breakthrough campaigns to life and ensure they perform against business goals. This is an ideal role for someone who loves data-driven insights, thrives in cross‑functional environments, and wants to help build the future of wellness through smart, data‑driven activation.

The ideal candidate brings experience in consumer products or regulated categories, strong analytical skills, and a passion for improving consumer experience through effective media strategy.

Media Planning & Execution  • Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands. 

• Translate brand and business goals into actionable media plans, calendars, and launch requirements. 

• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns. 

Performance Management & Optimization  • Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media. 

• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale. 

• Build clear, insight‑driven reporting for internal teams with actionable next steps.  

Insights, Forecasting & Strategy Support  • Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.  

• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.  

• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior. 

Cross-Functional Collaboration  • Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.  

• Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency. 

• Provide creative teams with channel specific guidance to ensure assets meet platform best practices. 

• Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences. 

Budget & Vendor Management  • Track pacing, actualization, and budget adherence across campaigns. 

• Support agency management, ensuring clarity on deliverables, timelines, and performance expectations. 

• Investigate performance trends and push partners toward continuous improvement. 

Skills needed to be successful in this role: • Track record of improving digital/media performance and KPIs.

• Strong problem-solving skills with a proven ability to navigate complex, fast-paced, multi-stakeholder environments with incomplete information and competing priorities.

• Experience with media budgeting and spend management, including pacing, forecasting, and optimization.

• Knowledge of media planning processes and deliverables, including media plans, flowcharts, creative specifications, and billing.

• Understanding of eCommerce, retail media ecosystems, consumer behavior, and the purchase journey.

• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations that support business and revenue goals.

• Excellent written and verbal communication skills, including the ability to clearly present performance insights and recommendations to stakeholders.

• Self-starter with a proactive, solution-oriented mindset and the ability to work independently while driving results.

• Strong project management skills with the ability to prioritize multiple deadlines while maintaining accuracy and attention to detail.

• Demonstrated ow

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