Associate Manager, Digital Media and Paid Social

About this role

ABOUT THE ROLE

As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment.

YOUR DAILY IMPACT AT PELOTON

• Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets

• Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership

• Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives

• Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies

• Advise on budget allocation across channels based on last touch and MMM performance

• Collaborate closely with internal Creative teams and external agencies to develop compelling and high-performing ads that resonate with our target audiences

• Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem-solving

• Creation and maintenance of AI agents and agentic workstreams

YOU BRING TO PELOTON

• 3+ years of hands-on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. LinkedIn and Reddit experience is a plus

• Prior experience overseeing acquisition, retail, or e-commerce campaigns with clear results

• A collaborative spirit and a track record of working effectively with teams, including Marketing, Creative, and Analytics

• An understanding of and practical experience in crafting and implementing brand lift, conversion lift, A/B and multivariate testing methodologies

• Ability to translate complex data into actionable insights and strategic recommendations

• Consistent history of leading and balancing multiple projects and campaigns simultaneously, showcasing organizational and prioritization abilities

• Significant expertise in media-specific spreadsheet functionalities, including use of pivot tables, VLOOKUPs, and relevant media formulas for data manipulation and analysis

• A clear and comprehensive understanding of media pacing, flighting strategies, and the nuances of managing channel-specific budgets

• Experience presenting to small groups, including Director+ and cross functional stakeholders is preferred

• Familiarity and proficiency with Google Workspace tools (Sheets, Docs, and Slides)

• Experience creating media-specific agentic workstreams is a bonus

#LI-KM1 #LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance

• Generous paid time off policy

• Short-term and long-term disability

• Access to mental health services

• 401k, tuition reimbursement and student loan paydown plans

• Employee Stock Purchase Plan

• Fertility and adoption support and up to 18 weeks of paid parental leave

• Child care and family care discounts

• Free access to Peloton Digital App and apparel and product discounts

• Commuter benefits and Citi Bike Discount

• Pet insurance and so much more!

Base Salary Range $106,300 — $125,750 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected character

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