Associate Manager, Community - Coachtopia

About this role

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.   Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.   A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title:   Coachtopia  – Associate Manager, Community  

Primary Purpose / Position Summary  

At Coach, we believe better-made things can help create a better-made future—and this starts with how we design,  craft  and develop our products. Though  we’ve  always prided ourselves on creating high quality products that are crafted to last, we know we must go further to build a more circular future for fashion. Three years ago, Coach introduced  Coachtopia , a brand designed for circularity. In  Coachtopia , a sub-brand of Coach,  we’re  working to address  fashion’s  waste  problem  by turning discarded materials into beautiful things.  

We are  seeking  a culturally connected and strategic  Associate Manager, Community  to support the execution and continued evolution of  Coachtopia’s  community and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators, advocates, collaborators, and community voices who reflect  Coachtopia’s  values and help drive meaningful brand engagement.  

The ideal candidate is tapped into culture and digital communities, understands how to  identify  emerging voices and shared-value communities, and has experience supporting creator and community programs that drive authentic storytelling, advocacy, and long-term brand relevance. This individual should thrive in a fast-paced, entrepreneurial environment and be comfortable balancing day-to-day execution, relationship management, cross-functional coordination, and reporting.  

This role will work cross-functionally to help ensure alignment across seasonal product stories, brand messaging, and community initiatives.  

Key Responsibilities  

Community & Creator Strategy  

• Support the execution of  Coachtopia’s  global community strategy, ensuring talent and community partners authentically reflect the brand ethos and values.   

• Manage the day-to-day execution of community and creator initiatives, from identification and outreach through briefing, launch, and recap.   

• Help build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and foster authentic engagement.   

• Identify  and support partnerships with individuals and communities across  sustainability,  culture,   fashion  and other spaces that align with  Coachtopia’s  values and audience.   

• Serve as a day-to-day point of contact for influencer and  creator  agency partners.   

• Support budget tracking and management for key community and  creator  initiatives.   

Casting & Relationship Management  

• Support casting for the  Coachtopia  community across a wide range of culturally relevant and  values -aligned individuals and groups.   

• Maintain a strong pulse on emerging voices, tastemakers, thought leaders, and community builders shaping culture and conversation.   

• Build and  maintain  relationships with talent teams, agencies, and key external partners to help keep  Coachtopia  top of mind.   

• Own outreach and communication on behalf of the  Coachtopia  brand for select community and creator partnerships.   

Cross-Functional Partnership  

• Partner with the  Coachtopia   marketing teams  to ensure talent briefs and community activations ladder up to seasonal messaging, product priorities, and broader brand vision.   

• Collaborate closely with Global Influencer, Global Social, PR, Creative, Legal, Customer Experience, Buying, and channel owners to support aligned storytelling across touchpoints.   

• Communicate with key channel owners to provide relevant earned and paid assets for use across social, email, e-commerce, and other  appropriate platforms .   

• Work closely with Legal and external partners on talent agreements, helping ensure all deliverables are clearly tracked and fulfilled.   

Community Engagement & Market Execution  

• Support the execution of IRL and digital community engagements tied to key brand moments, launches, collaborations, and cultural conversations.   

• Help bring community programs to life in ways that foster loyalty, participation, and advocacy among diverse groups connected by shared values.   

• Monitor audience and community sentiment to help inform future engagement strategies, content development, and partnership opportunities.   

Cultural Relevance & Insights  

• Stay current on emerging trends, platforms, talent, and shifts in community behavior and the creator landscape.   

• Bring forward culturally relevant insights and observations to support campaign planning and brand positioning.   

• Help  identify  new voices, communities, and partnership opportunities that can strengthen  Coachtopia’s  relevance and reach.   

Measurement & Reporting  

• Own reporting on key community and creator metrics.   

• Track performance against established KPIs for overall community health, as well as for individual initiatives and seasonal campaigns.   

• Support post-campaign recaps with actionable insights and recommendations to  optimize  future efforts.   

Administrative  

• Own and  maintain  the master  Coachtopia  community list, ensuring it includes both current and prospective partners.   

• Support execution of talent contracts and track deliverables to ensure all obligations are met.   

• Maintain strong organization across budgets, ti

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