Associate Director of Graduate Recruitment and Enrollment

About this role

Job Title Associate Director of Graduate Recruitment and Enrollment

Agency Texas A&M University - Kingsville

Department Office of Enrollment Management

Proposed Minimum Salary Commensurate

Job Location Kingsville, Texas

Job Type Staff

Job Description About Texas A&M University–Kingsville Texas A&M University–Kingsville (TAMUK), the oldest institution of higher learning in South Texas and a proud member of the Texas A&M University System, stands as the region’s premier university. TAMUK offers the widest range of academic programs and degrees in South Texas, provides exceptional learning and residential facilities, conducts impactful research, awards substantial scholarships, and has awarded more than 80,000 degrees in the institution’s 100-year history. The university is recognized for its unwavering commitment to student success, meaningful research, and deep community engagement. With a welcoming campus culture and strong regional partnerships, TAMUK offers faculty and staff a unique opportunity to make a lasting difference in the lives of students and the broader South Texas region.

Location:  The University is located in historic Kingsville, a friendly, safe city of 25,000 that is the home of the legendary King Ranch. Corpus Christi and its beaches are just 40 miles to the northeast, and the border with Mexico is 120 miles to the south at Brownsville or 119 miles to the west at Laredo.

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Position Overview The Associate Director of Graduate Recruitment and Enrollment at Texas A&M University-Kingsville (TAMUK) is a vital contributor to student enrollment success through dynamic outreach and recruitment efforts and a strong commitment to personalized assistance throughout the admissions process. Reporting to the Associate Vice President for Strategic Enrollment, the Associate Director of Graduate Recruitment and Enrollment leads the planning, development, and implementation of strategies to identify, recruit, and enroll graduate students for both face-to-face and online programs. This position serves as a key liaison between prospective and current graduate students, academic departments, and administrative offices, ensuring a seamless and supportive journey from inquiry to enrollment. The position supports strategic enrollment growth across master’s and doctoral programs.

Essential Duties and Responsibilities

Recruitment & Outreach • Coordinates university-wide graduate student outreach and recruitment activities in collaboration with campus partners, the College of Graduate Studies, Enrollment Management, and academic departments.

• Represents TAMUK’s graduate programs at regional and broader events, both in person and virtually including presentations, information sessions, campus visits, resource tables, application workshops, and webinars.

• Collaborates with TAMUK Marketing and Communications to design targeted recruitment campaigns for specific populations (e.g., working professionals, military-affiliated students, international prospects).

• Travels frequently for recruitment-related duties, including overnight and international trips, on occasion, as required.

Strategy & Analytics • Develops and implements data-informed recruitment strategies aligned with institutional priorities; analyzes application-to-enrollment trends and recommends improvements.

• Generates reports and metrics to monitor progress toward enrollment goals.

• Analyze application, admission, and enrollment trends to identify opportunities for improved recruitment outcomes.

• Evaluate recruitment campaign effectiveness and assess ROI of events and initiatives.

Admissions & Student Support • Guides prospective students through the admissions, financial aid, scholarship, and application processes, assisting with questions and troubleshooting issues to ensure a positive experience.

• Conduct pre-enrollment advising to ensure applicants understand program requirements and expectations.

• Develop informational materials, FAQs, and communication templates for prospective students.

Technology & Systems • Utilizes CRM systems (e.g., Slate) and other technology platforms to manage inquiries, admissions, and enrollment workflows; works with Microsoft Office and data visualization tools as needed.

• Generates dashboards, reports, and visualizations using Microsoft Office tools and other analytics platforms.

Collaboration & Governance • Meets regularly with deans, colleges, and the graduate enrollment team to implement and refine strategic plans.

• Promotes a culture of collaboration among prospective students, staff, faculty, and campus stakeholders.

• Works with Marketing & Communications to develop graduate recruitment content for web, print, and social platforms.

• Participates in university committees related to enrollment, retention, and student success.

• Supports academic departments in developing recruitment collateral and messaging tailored to their programs.

Other Duties • The above represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

Required Qualifications • Education - Bachelor's degree in an applicable field.

• Experience - Eight years of related experience with online and face-to-face student recruitment.

Preferred Qualifications • Master’s degree from an accredited college or university.

• Ten years of related experience with student recruitment in higher-education, graduate enrollment systems, CRM platforms, and international recruitment.

Other Requirements and Factors • This position may require work beyond normal office hours and/or work on weekends

• This position is security sensitive

• This position will require export-control authorization prior to starting employment.

• This position requires compliance with state and federal laws/codes and Texas A&M University System/TAMU policies, regulations, rules and pro

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